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No More PR & Marketing Bollox! is campaigning to stamp out all those jargon-filled, unexplained, acronym quoting and nonsensical articles that have for too long plagued our world of PR & Marketing - and made it almost impossible for SMEs and Start-ups to get clear cut, simple, actionable advice.

This weekly blog-site is dedicated to providing the SME and Start-up community with highly reliable, no-nonsense and straight-talking advice on PR and Marketing.

The goal of No More PR & Marketing Bollox! is to bring together an array of tips, hacks and insights from entrepreneurs, marketers, and PR professionals to provide SMEs and start-ups with weekly, straight-talking, and no-nonsense advice on PR & marketing, which will enable them to thrive and succeed in the digital world.

Please, join us and help us to stamp out 'All that PR & Marketing Bollox' that is spouted by those who do not realise that they are just confusing the business leaders and management that so need it to help their businesses thrive and grow. Please help us to build a community and platform where SMEs and Start-ups can come for well considered, clearly written, jargon-free, concise and not in any way confusing advice on PR & Marketing.

We would love for you to join our campaign.

Make our mission your mission too - and impart some of your hard-earned knowledge and advice to the SME and start-up community, please tweet us, or email us.


 

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With more than two decades of experience running his own technology-focused PR and marketing firm, author and curator Bob Dearsley understands what you don't about PR and marketing. His straight-forward, witty and accessible advice will help you realise the remarkable benefits and advantages that the immediacy of the modern, connected world provides and how to leverage them for the long-term success of your business. You may not be able to afford a PR agency, but you can’t afford to miss out on Bob’s advice.

    No More PR & Marketing Bollox!

    PR & Marketing Hints and Tips

    B2B Lead Generation, Customer Acquisition & Client Engagement

    Marketing in 2017 is very different to marketing even five or six years ago. Your prospects have increasingly little time and patience for outbound marketing methods, such as mass volume unsolicited emails and cold calls. Instead, your prospects are more and more looking for what I would describe as ‘self-service marketing’ material. Informative content, available online, that helps them to solve their business problems. Rather than annoying your prospects through outdated outbound marketing methods, you need to consider attracting them to your business through your website using insightful, educational, and helpful content.

    ... Continue Reading
    Topics: Marketing Bollox, Inbound Bollox

    If Online Marketing Is Now A Science, What's The Key To Mastering It?

    Like so many other industries influenced by the rapid advance of digital tools and other technologies, the manner in which marketing professionals approach their responsibilities is remarkably different, even when compared to just a decade ago. The prevailing strategies of yesteryear -- a great deal of which relied less on data and more on gut instinct -- are especially anachronistic relative to the increasingly sophisticated approach largely based on the principles of the scientific method.

    ... Continue Reading
    Topics: Marketing Bollox

    Why you should be using topic clusters in your SEO

    Topics: Marketing Bollox, SEO Bollox

    Why do you think you need to redesign your website?

    Topics: Marketing Bollox

    Analysis of the Top Marketing Automation Software

    Topics: Marketing Bollox

    A Marketer’s Guide: Instagram VS Snapchat Stories

    Topics: Marketing Bollox

    Best practice SEO advice: What is grey hat SEO?

    Topics: Marketing Bollox

    Best practice advice on Google's top SEO ranking factors

    Topics: Marketing Bollox

    The Key to Growth? Illuminating Your Best Bets

    Topics: Marketing Bollox

    Historical blog optimisation: updating old blog content to improve lead generation

    Topics: Marketing Bollox