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No More PR & Marketing Bollox! is campaigning to stamp out all those jargon-filled, unexplained, acronym quoting and nonsensical articles that have for too long plagued our world of PR & Marketing - and made it almost impossible for SMEs and Start-ups to get clear cut, simple, actionable advice.

This weekly blog-site is dedicated to providing the SME and Start-up community with highly reliable, no-nonsense and straight-talking advice on PR and Marketing.

The goal of No More PR & Marketing Bollox! is to bring together an array of tips, hacks and insights from entrepreneurs, marketers, and PR professionals to provide SMEs and start-ups with weekly, straight-talking, and no-nonsense advice on PR & marketing, which will enable them to thrive and succeed in the digital world.

Please, join us and help us to stamp out 'All that PR & Marketing Bollox' that is spouted by those who do not realise that they are just confusing the business leaders and management that so need it to help their businesses thrive and grow. Please help us to build a community and platform where SMEs and Start-ups can come for well considered, clearly written, jargon-free, concise and not in any way confusing advice on PR & Marketing.

We would love for you to join our campaign.

Make our mission your mission too - and impart some of your hard-earned knowledge and advice to the SME and start-up community, please tweet us, or email us.


 

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With more than two decades of experience running his own technology-focused PR and marketing firm, author and curator Bob Dearsley understands what you don't about PR and marketing. His straight-forward, witty and accessible advice will help you realise the remarkable benefits and advantages that the immediacy of the modern, connected world provides and how to leverage them for the long-term success of your business. You may not be able to afford a PR agency, but you can’t afford to miss out on Bob’s advice.

    No More PR & Marketing Bollox!

    PR & Marketing Hints and Tips

    The Key to Growth? Illuminating Your Best Bets

    This guest blog post, 'The Key to Growth? Illuminating Your Best Bets' was originally published on Medium and is printed here with the author's permission. You can follow the author on Twitter @morganbMedium or on Growth Hacker.

    As entrepreneurs, we’re in a constant state of constraint. With limited time and resources, we have to make decisions that can either propel our business forward or cost us precious time and money.

    If we make enough good decisions, our company lives on, and if we make too many sub-optimal ones, we may seal our own fate.

    The question then becomes, what inputs are we using in our decision making, and are they the right ones?

    ... Continue Reading
    Topics: Marketing Bollox

    Historical blog optimisation: updating old blog content to improve lead generation

    When it comes to content creation, up-to-date, relevant and fresh blog content is certainly the way to go, but it’s important to not overlook your website’s older content assets.

    But, no matter how old a piece of blog content, if it can regularly attract traffic via search and contribute to the website’s lead generation activity, there’s still value in having it on your website.

    Rather than simply leaving your old blogs to slowly generate traffic, I’d like to offer an alternative approach which could improve the lead generation capability of your content assets. It’s called historical blog optimisation, where you update old content to ensure it’s up-to-date, fresh blog content, and has every opportunity to generate more high-quality leads.

    ... Continue Reading
    Topics: Marketing Bollox

    Why your website and content need to be mobile-friendly

    Topics: Marketing Bollox, Website Bollox

    Email marketing tips for small businesses

    Topics: Marketing Bollox

    What matters (and doesn't) when getting press for your start-up

    Topics: PR Bollox

    Measuring multichannel marketing ROI in the modern digital world

    Topics: Marketing Bollox

    Viral content marketing: So you went viral - what next?

    Topics: Marketing Bollox

    Content writing tips: Don't let your style get in the way of your content

    Topics: Marketing Bollox

    A masterclass on finding and contacting journalists

    Topics: PR Bollox

    Marketing automation software comparison: HubSpot, Marketo & Pardot

    Topics: Marketing Bollox