This guest blog post, 'What matters (and doesn't) when getting press for your start-up' was originally published on Medium and is printed here with the author's permission. You can follow the author on Twitter @gillianim or on Medium.
“I think you’re ready to be TechCrunched.”
I had just shown a friend the latest version of my app, Hitlist, an app that alerts you when flight prices drop for trips you want to take.
I’d never heard the term “TechCrunched” before but I could guess what it meant: to be written about in TechCrunch, the blog of record for the startup community.
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