In the relatively short period of time that modern social media has been around – only 13 years – it has evolved tremendously. The earliest forms of online social media were limited to emails and internet relay chats (IRCs). The first “recognisable” social media website didn’t exist until 1997 in the form of Six Degrees and Facebook wasn't about until 2004!
Fast-forward thirteen years from the birth of Facebook and the social media landscape is filled with players – all offering different methods of ‘socialisation’. From professional networks such as LinkedIn to photo sharing websites such as Flickr and Pinterest, social media has become an incredibly diverse market.