Way back in February 2014, the founder of the Content Marketing Institute, Joe Pulizzi, used this headline...
Today, as a growth-driven marketing consultancy, we are often asked to provide content marketing support to our clients. It is not uncommon for these clients to have already engaged in or started content marketing, but very often there are fundamental issues with its deployment which means that they need help.
In many instances, they lack a coherent content marketing strategy and as author and all-round hero Arjun Basu, is quoted by Joe Pulizzi as saying: “Content without strategy is just stuff!”
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