This guest blog post, 'The Key to Growth? Illuminating Your Best Bets' was originally published on Medium and is printed here with the author's permission. You can follow the author on Twitter @morganb, Medium or on Growth Hacker.
As entrepreneurs, we’re in a constant state of constraint. With limited time and resources, we have to make decisions that can either propel our business forward or cost us precious time and money.
If we make enough good decisions, our company lives on, and if we make too many sub-optimal ones, we may seal our own fate.
The question then becomes, what inputs are we using in our decision making, and are they the right ones?