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No More PR & Marketing Bollox! is campaigning to stamp out all those jargon-filled, unexplained, acronym quoting and nonsensical articles that have for too long plagued our world of PR & Marketing - and made it almost impossible for SMEs and Start-ups to get clear cut, simple, actionable advice.

This weekly blog-site is dedicated to providing the SME and Start-up community with highly reliable, no-nonsense and straight-talking advice on PR and Marketing.

The goal of No More PR & Marketing Bollox! is to bring together an array of tips, hacks and insights from entrepreneurs, marketers, and PR professionals to provide SMEs and start-ups with weekly, straight-talking, and no-nonsense advice on PR & marketing, which will enable them to thrive and succeed in the digital world.

Please, join us and help us to stamp out 'All that PR & Marketing Bollox' that is spouted by those who do not realise that they are just confusing the business leaders and management that so need it to help their businesses thrive and grow. Please help us to build a community and platform where SMEs and Start-ups can come for well considered, clearly written, jargon-free, concise and not in any way confusing advice on PR & Marketing.

We would love for you to join our campaign.

Make our mission your mission too - and impart some of your hard-earned knowledge and advice to the SME and start-up community, please tweet us, or email us.


 

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With more than two decades of experience running his own technology-focused PR and marketing firm, author and curator Bob Dearsley understands what you don't about PR and marketing. His straight-forward, witty and accessible advice will help you realise the remarkable benefits and advantages that the immediacy of the modern, connected world provides and how to leverage them for the long-term success of your business. You may not be able to afford a PR agency, but you can’t afford to miss out on Bob’s advice.

    No More PR & Marketing Bollox!

    PR & Marketing Hints and Tips

    What is the GDPR? A quick guide to the GDPR for small businesses

    What is the GDPR?

    Coming into force on the 25th May, 2018, the General Data Protection Regulation (GDPR) represents the most comprehensive change to data security in the last two decades.

    The GDPR is a regulation by which the European Parliament, the Council of the European Union, and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU). The regulation also aims to give citizens greater control over their personal data, as well as simplify regulatory reporting for international businesses, standardising reporting within the EU.

    While the GDPR is principally an EU regulation, you are liable if you process the data of EU residents, regardless where you (or your business) is in the world. This means that non-European companies will need to comply with regulations and a failure to comply could come with a penalty of up to 4% of your worldwide turnover. Something you most certainly want to avoid.

    ... Continue Reading
    Topics: Marketing Bollox, Website Bollox

    Data-driven content marketing: what should you write about?

    Before the advent of marketing automation and analytics, identifying the content which best drove engagement and conversions was difficult. Businesses could produce blog after blog – and while those blogs would drive more traffic to the website, it was hard to understand which of them were responsible for the bulk of traffic and which received the most engagement.

    But long gone are the days where marketers had little insight into what content truly engaged and resonated with their audience. With the analytics tools that exist today, content marketing is increasingly data-driven. Marketers have the tools that enable them to measure the influence of their content – and can use that information to create data-driven content marketing strategies. 

    Despite this, marketers are struggling to produce engaging content. The Content Marketing Institute’s 2016 B2B Content Marketing Trends report highlights that 60% of its respondents were struggling to produce engaging content.

    ... Continue Reading
    Topics: Marketing Bollox, Inbound Bollox

    A short guide to the art of social selling

    Topics: Inbound Bollox

    Will Inbound Marketing work for my business?

    Topics: Marketing Bollox, Inbound Bollox

    Instagram for B2B: is it relevant?

    Topics: Marketing Bollox, Social Bollox

    B2B Lead Generation, Customer Acquisition & Client Engagement

    Topics: Marketing Bollox, Inbound Bollox

    If Online Marketing Is Now A Science, What's The Key To Mastering It?

    Topics: Marketing Bollox

    Why you should be using topic clusters in your SEO

    Topics: Marketing Bollox, SEO Bollox

    Why do you think you need to redesign your website?

    Topics: Marketing Bollox

    Analysis of the Top Marketing Automation Software

    Topics: Marketing Bollox