Marketing Bollox

This guest blog post, 'The Key to Growth? Illuminating Your Best Bets' was originally published on Medium and is printed here with the author's permission. You can follow the...

Marketing Bollox

When it comes to content creation, up-to-date, relevant and fresh blog content is certainly the way to go, but it’s important to not overlook your website’s older content assets. But, no...

Marketing Bollox Website Bollox

Back in 2016, mobile search exceeded desktop search for the first time – and has shown no signs of slowing down since. According to statistics from Statista, the number of smartphone users...

Marketing Bollox

In this guest blog post, Courtney Sembler, an Inbound Marketing Professor at HubSpot, shares a series of email marketing tips for small businesses, as well as how small businesses can...

PR Bollox

This guest blog post, 'What matters (and doesn't) when getting press for your start-up' was originally published on Medium and is printed here with the author's permission. You can follow...

Marketing Bollox

In this blog post, digital marketing strategist Bob Dearsley, discusses the importance of being able to measure marketing ROI in today’s diverse, multi-channel world – and how marketing...

Marketing Bollox

Going viral is often unexpected - and not in the way you want it to. Preparing in advance, whether that virality is good or bad, is key. Learn how you can prepare for viral content...

Marketing Bollox

When it comes to publishing content, ensuring your style is consistent and your content is well presented is just as important as its quality and relevance. With these content writing tips,...

PR Bollox

Finding and contacting journalists is hard, but it doesn’t have to be. Learn how to get your writing or business featured with these top tips on how to find the right journalists for the...

Marketing Bollox

How can the tale of the Three Bears help you to choose the best marketing automation platform for your business? In the past, marketers and salespeople would have to go through the...

Marketing Bollox

This blog post was originally published on The B2B Marketing Lab and has been republished and updated by the author. Have you noticed an increase in the amount of Bot Traffic your website...

PR Bollox Marketing Bollox

In the world of journalism, every story has to have a hook. A hook is not a topic, but rather, the reason we should care about the topic right now. For a newspaper or magazine, this could...

Social Bollox

One of the pitfalls of being active on social media as a business is getting too good at the act of posting. Yes, you read that right. Sure, getting into the habit of posting original...

Marketing Bollox

This guest post is printed here with the author’s permission. You can follow the author on Twitter at @Sixtylicious We are living in an age of unprecedented change. An age where technology...

Marketing Bollox

One of the consistent lessons we’ve learned in the social media era is that when Facebook puts their weight behind a feature or concept, it’s almost certain to become relevant to a wide...

Marketing Bollox

Now that the internet economy has matured considerably, most business owners know that it’s vital to actively update your website in order to keep it dynamic, interesting, and attractive...

No PR Bollox

This guest post, originally published on Medium, is printed here with the author’s permission. You can follow the author on Twitter at @rojospinks. As a journalist who often writes about...

No Social Bollox

If you are a brand or company trying to gain traction on social media, amassing a number of followers is no small achievement. While there are plenty of people who try to “cheat” the...

No PR Bollox

When it comes down to it, PR and marketing are all about narratives. Once upon a time, a company’s or business’ narrative belonged to its boss or owner. He or she could simply dictate from...

No PR Bollox No Marketing Bollox

Welcome or welcome back. For the last month, I have felt like something was missing from my week. It wasn’t the normal vacuum of festivity that lingers after the Christmas period, but...

PR Bollox Marketing Bollox

There has been a lot of advice in this blog series thus far. The goal of this final post is to explain how important it is to ensure that necessary preparation has been put into your...

PR Bollox Marketing Bollox

Overhauling your company’s own PR and marketing can often feel like a mountain you need to climb—one that you ascend while also somehow attending to the full-time work of meeting client...

PR Bollox Marketing Bollox

We are nearly 50 blogs into this series, which means I’m nearly done telling you what you should be doing to overhaul your company’s PR and marketing efforts so you can thrive in the...

Marketing Bollox Inbound Bollox

It doesn’t matter if you’re selling sofas, soft drinks, or software—conventional wisdom often states that the easiest way to stand out and gain customers is to make your product offering...

Marketing Bollox Inbound Bollox

In the B2C e-commerce world, return on investment (ROI) calculation is straightforward: find out how your visitors arrive on your website and from where, then track them through the website...

Marketing Bollox

If you’ve worked in business or marketing for any length of time, you’ve probably heard a version of the following: “The only thing I know about my marketing is that half of all the money I...

Inbound Marketing Marketing Bollox

As someone who’s been in the business of website-based marketing since the beginning, it’s been interesting to watch the space change and evolve tremendously over time. As we discussed in...

Inbound Bollox

Much of this blog series thus far has been geared towards disavowing the old school notion that the most effective way to increase sales is to have your sales reps “hit the phones” with...

Marketing Bollox Inbound Bollox

Having the tools and techniques to get people to opt into your marketing plan is one thing, but your efforts will be wasted if you don’t know just who those people should be.

Marketing Bollox Inbound Bollox

Now that we know what inbound marketing is, you might be pleased to find that you’ve been integrating some of its main elements all along in the form of writing blogs or using social media...

Marketing Bollox Inbound Bollox

So what is inbound marketing? According to Wikipedia, Inbound marketing is: “the promotion of a company or other organisation through blogs, podcasts, video, eBooks, newsletters,...

Marketing Bollox PPC Bollox

Once you’ve reached the point where you’ve built up a PPC strategy that is working for you and is driving traffic to your website, you might be wondering: what else can I do?

Marketing Bollox PPC Bollox

As discussed in my Intro to PPC post, the Google AdWords search network platform is a vital part of any online marketing strategy. However, it isn’t always the most suitable way for a...

Marketing Bollox PPC Bollox

When it comes to PPC, a certain PPC case study comes to mind that shows one of the major pitfalls of running a PPC campaign in a crowded marketplace...

Marketing Bollox PPC Bollox

In last week’s blog, we defined PPC and how integrating it into your marketing strategy can increase traffic to your website. However, in order to establish a sense of perspective, we...

Marketing Bollox PPC Bollox

When it comes to increasing traffic to your website via search engines, improving your “organic” traffic through SEO is a great place to begin. However, if you want to be competitive in the...

Marketing Bollox SEO Bollox

When it comes to SEO and website compliance, it’s hard to deny that the game is rigged.Despite the fact that the rules aren’t abundantly clear, the consequences for breaking them can be...

Marketing Bollox SEO Bollox

So, if the million dollar question is “What does Google want from your website?”, the answer is: “It’s complicated.” Here, allow me to point out that the rest of this post has to be treated...

Marketing Bollox SEO Bollox

The currency of the SEO industry is keywords, that is, the words and phrases that the average consumer is most likely to type into Google when searching for the product or service that they...

Marketing Bollox SEO Bollox

You may have already picked up on the unfathomable amount of power that Google wields in the PR and marketing ecosystem today. I would even go as far to argue that few companies—or even,...

Marketing Bollox

Just as a bad workman blames his tools, a bad salesman blames the quality of his leads. All sales people want great leads and, faced with no leads, they have the daunting task of trying to...

Marketing Bollox

In the age of inbound marketing, blind email blasts are not only ineffective, but can increasingly irritate your prospects and customers to the point of doing irreparable damage to your...

Marketing Bollox

Even in the age of non-stop internet and web interaction, there is still a place for events. Meeting people ‘in real life’ is still a terrific way to attract and engage with prospects. That...

PR Bollox Marketing Bollox

Last time we touched on advertising in publications, or “paid media”. Here’s more on when and why advertising can work for your business, B2B or B2C. In general terms, you will turn to...

PR Bollox Marketing Bollox

Let's start with the easiest and, oddly enough, the least expensive option - owned media. Owning the media used to mean becoming a publisher in your own right, traditionally by starting a...

Marketing Bollox

The fundamental difference between PR and marketing is that PR is earned, while marketing is paid for. In essence, any time your company name appears in a PR sense—i.e. a newspaper writes...

PR Bollox

In a recent conversation with a mate of mine who started as a junior in my business and now runs his own PR agency, we laughed about just how much PR has changed in 20 years. From franking...

PR Bollox

In the same way that PR has changed irrevocably in the internet age, so too has journalism. The industry norms, pressures, and opportunities for journalists have been entirely upturned by...

PR Bollox

So, you’ve received an interview request from a journalist, done your preparation, and now it’s time to sit down on the phone, in person, or on Skype to deliver. Feeling nervous? Don’t. The...

PR Bollox

If you’ve been following this blog so far, I hope I’ve made it clear that the amount of effort that goes into getting your brand or company noticed has shot way up in the past decade....