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Marketing Bollox Website Bollox

Why your website and content need to be mobile-friendly
By Bob Dearsley on June 5, 2017

Back in 2016, mobile search exceeded desktop search for the first time – and has shown no signs of slowing down since. According to statistics from Statista, the number of smartphone...

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Marketing Bollox

Email marketing tips for small businesses
By Courtney Sembler on May 29, 2017

In this guest blog post, Courtney Sembler, an Inbound Marketing Professor at HubSpot, shares a series of email marketing tips for small businesses, as well as  how small businesses can...

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PR Bollox

What matters (and doesn't) when getting press for your start-up
By Gillian Morris on May 22, 2017

This guest blog post, 'What matters (and doesn't) when getting press for your start-up' was originally published on Medium and is printed here with the author's permission. You can...

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Marketing Bollox

Measuring multichannel marketing ROI in the modern digital world
By Bob Dearsley on May 15, 2017

In this blog post, digital marketing strategist Bob Dearsley, discusses the importance of being able to measure marketing ROI in today’s diverse, multi-channel world – and how marketing...

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Marketing Bollox

Viral content marketing: So you went viral - what next?
By Bob Dearsley on May 8, 2017

Going viral is often unexpected - and not in the way you want it to. Preparing in advance, whether that virality is good or bad, is key. Learn how you can prepare for viral content...

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Marketing Bollox

Content writing tips: Don't let your style get in the way of your content
By Bob Dearsley on May 1, 2017

When it comes to publishing content, ensuring your style is consistent and your content is well presented is just as important as its quality and relevance. With these content writing...

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PR Bollox

A masterclass on finding and contacting journalists
By Bob Dearsley on April 24, 2017

  Finding and contacting journalists is hard, but it doesn’t have to be. Learn how to get your writing or business featured with these top tips on how to find the right journalists for...

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Marketing Bollox

Marketing automation software comparison: HubSpot, Marketo & Pardot
By Bob Dearsley on April 17, 2017

  How can the tale of the Three Bears help you to choose the best marketing automation platform for your business? In the past, marketers and salespeople would have to go through the...

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Marketing Bollox

How To Spot & Exclude Bot Traffic in Google Analytics
By Bob Dearsley on April 10, 2017

This blog post was originally published on The B2B Marketing Lab and has been republished and updated by the author. Have you noticed an increase in the amount of Bot Traffic your...

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PR Bollox Marketing Bollox

Content Planning Strategy: How to think like a journalist when planning your content
By Rosie Spinks on April 3, 2017

In the world of journalism, every story has to have a hook. A hook is not a topic, but rather, the reason we should care about the topic right now. For a newspaper or magazine, this...

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Social Bollox

Social Media Posting Tips: Beware of Posting Fatigue!
By Bob Dearsley on March 27, 2017

One of the pitfalls of being active on social media as a business is getting too good at the act of posting. Yes, you read that right. Sure, getting into the habit of posting original...

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Marketing Bollox

Content Is The New Ad: Think Like a Publisher—Not a Salesperson
By Sixty Gelu on March 20, 2017

This guest post is printed here with the author’s permission. You can follow the author on Twitter at @Sixtylicious We are living in an age of unprecedented change. An age where...

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Marketing Bollox

Facebook Live for B2B: How and Why Should Your Business Use it?
By Bob Dearsley on March 13, 2017

One of the consistent lessons we’ve learned in the social media era is that when Facebook puts their weight behind a feature or concept, it’s almost certain to become relevant to a wide...

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Marketing Bollox

Content Marketing Strategy: Get your audience to create your content!
By Bob Dearsley on March 6, 2017

  Now that the internet economy has matured considerably, most business owners know that it’s vital to actively update your website in order to keep it dynamic, interesting, and...

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No PR Bollox

Dear Tech Bros: Some advice for hacking your own PR
By Rosie Spinks on February 27, 2017

This guest post, originally published on Medium, is printed here with the author’s permission. You can follow the author on Twitter at @rojospinks. As a journalist who often writes...

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No Social Bollox

The top reasons you are losing followers on social media
By Bob Dearsley on February 20, 2017

  If you are a brand or company trying to gain traction on social media, amassing a number of followers is no small achievement. While there are plenty of people who try to “cheat” the...

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No PR Bollox

How to control the narrative (Hint: you can't!) - Avoiding a social media crisis
By Bob Dearsley on February 13, 2017

When it comes down to it, PR and marketing are all about narratives. Once upon a time, a company’s or business’ narrative belonged to its boss or owner. He or she could simply dictate...

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No PR Bollox No Marketing Bollox

Introducing: "No More PR and Marketing Bollox!"
By Bob Dearsley on February 6, 2017

Welcome or welcome back. For the last month, I have felt like something was missing from my week. It wasn’t the normal vacuum of festivity that lingers after the Christmas period, but...

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PR Bollox Marketing Bollox

How can DEPP get you prepared for battle? - Getting to Market!
By Bob Dearsley on December 26, 2016

There has been a lot of advice in this blog series thus far. The goal of this final post is to explain how important it is to ensure that necessary preparation has been put into your...

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PR Bollox Marketing Bollox

The Story of All That PR & Marketing Bollox
By Bob Dearsley on December 19, 2016

Overhauling your company’s own PR and marketing can often feel like a mountain you need to climb—one that you ascend while also somehow attending to the full-time work of meeting client...

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PR Bollox Marketing Bollox

Think it. Do it. Optimise it.
By Bob Dearsley on December 5, 2016

We are nearly 50 blogs into this series, which means I’m nearly done telling you what you should be doing to overhaul your company’s PR and marketing efforts so you can thrive in the...

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Marketing Bollox Inbound Bollox

Marketing Differentiation: Don't enter a race to the bottom!
By Bob Dearsley on November 21, 2016

It doesn’t matter if you’re selling sofas, soft drinks, or software—conventional wisdom often states that the easiest way to stand out and gain customers is to make your product...

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Marketing Bollox Inbound Bollox

How do I measure marketing ROI for my B2B marketing programme?
By Bob Dearsley on November 14, 2016

In the B2C e-commerce world, return on investment (ROI) calculation is straightforward: find out how your visitors arrive on your website and from where, then track them through the...

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Marketing Bollox

How did measurement change everything?
By Bob Dearsley on November 7, 2016

If you’ve worked in business or marketing for any length of time, you’ve probably heard a version of the following: “The only thing I know about my marketing is that half of all the...

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Inbound Marketing Marketing Bollox

The Future of Website-Based Marketing
By Bob Dearsley on October 31, 2016

 As someone who’s been in the business of website-based marketing since the beginning, it’s been interesting to watch the space change and evolve tremendously over time. As we discussed...

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Inbound Bollox

Marketing Automation and What it Can Do For You
By Bob Dearsley on October 24, 2016

Much of this blog series thus far has been geared towards disavowing the old school notion that the most effective way to increase sales is to have your sales reps “hit the phones” with...

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Marketing Bollox Inbound Bollox

Why do I need a buyer persona?
By Bob Dearsley on October 17, 2016

  Having the tools and techniques to get people to opt into your marketing plan is one thing, but your efforts will be wasted if you don’t know just who those people should be.

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Marketing Bollox Inbound Bollox

Inbound Marketing Tools & Checklist
By Bob Dearsley on October 10, 2016

Now that we know what inbound marketing is, you might be pleased to find that you’ve been integrating some of its main elements all along in the form of writing blogs or using social...

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Marketing Bollox Inbound Bollox

What the hell is Inbound Marketing? And why should you care?
By Bob Dearsley on October 3, 2016

So what is inbound marketing? According to Wikipedia, Inbound marketing is: “the promotion of a company or other organisation through blogs, podcasts, video, eBooks, newsletters,...

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Marketing Bollox PPC Bollox

Remarketing: getting smarter with your PPC campaigns
By Bob Dearsley on September 26, 2016

 Once you’ve reached the point where you’ve built up a PPC strategy that is working for you and is driving traffic to your website, you might be wondering: what else can I do?

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Marketing Bollox PPC Bollox

Using Paid Social Media
By Bob Dearsley on September 19, 2016

As discussed in my Intro to PPC post, the Google AdWords search network platform is a vital part of any online marketing strategy. However, it isn’t always the most suitable way for  a...

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Marketing Bollox PPC Bollox

A Crowded PPC Case Study
By Bob Dearsley on September 12, 2016

When it comes to PPC, a certain PPC case study comes to mind that shows one of the major pitfalls of running a PPC campaign in a crowded marketplace...

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Marketing Bollox PPC Bollox

Using PPC in B2B versus B2C
By Bob Dearsley on September 5, 2016

  In last week’s blog, we defined PPC and how integrating it into your marketing strategy can increase traffic to your website. However, in order to establish a sense of perspective, we...

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Marketing Bollox PPC Bollox

What comes after organic search? An intro to PPC
By Bob Dearsley on August 29, 2016

When it comes to increasing traffic to your website via search engines, improving your “organic” traffic through SEO is a great place to begin. However, if you want to be competitive in...

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Marketing Bollox SEO Bollox

Quick-fix SEO can be costly!
By Bob Dearsley on August 22, 2016

When it comes to SEO and website compliance, it’s hard to deny that the game is rigged.Despite the fact that the rules aren’t abundantly clear, the consequences for breaking them can be...

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Marketing Bollox SEO Bollox

What does Google want from your website?
By Bob Dearsley on August 15, 2016

So, if the million dollar question is “What does Google want from your website?”, the answer is: “It’s complicated.” Here, allow me to point out that the rest of this post has to be...

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Marketing Bollox SEO Bollox

The Currency of the SEO Industry: Keywords
By Bob Dearsley on August 8, 2016

The currency of the SEO industry is keywords, that is, the words and phrases that the average consumer is most likely to type into Google when searching for the product or service that...

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Marketing Bollox SEO Bollox

How Google has changed the world: Why should I care about SEO?
By Bob Dearsley on August 1, 2016

You may have already picked up on the unfathomable amount of power that Google wields in the PR and marketing ecosystem today. I would even go as far to argue that few companies—or even,...

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Marketing Bollox

Marketing and sales: Where does one end and the other begin?
By Bob Dearsley on July 25, 2016

Just as a bad workman blames his tools, a bad salesman blames the quality of his leads. All sales people want great leads and, faced with no leads, they have the daunting task of trying...

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Marketing Bollox

The power of the email newsletter
By Bob Dearsley on July 18, 2016

In the age of inbound marketing, blind email blasts are not only ineffective, but can increasingly irritate your prospects and customers to the point of doing irreparable damage to your...

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Marketing Bollox

Using events as an effective marketing tool
By Bob Dearsley on July 11, 2016

Even in the age of non-stop internet and web interaction, there is still a place for events. Meeting people ‘in real life’ is still a terrific way to attract and engage with prospects....

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PR Bollox Marketing Bollox

What’s the point in an SME or Start-up Advertising?
By Bob Dearsley on July 4, 2016

Last time we touched on advertising in publications, or “paid media”. Here’s more on when and why advertising can work for your business, B2B or B2C. In general terms, you will turn to...

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PR Bollox Marketing Bollox

What do we mean by earned, owned & paid media?
By Bob Dearsley on June 27, 2016

Let's start with the easiest and, oddly enough, the least expensive option - owned media. Owning the media used to mean becoming a publisher in your own right, traditionally by starting...

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Marketing Bollox

“Marketers ruin everything” - What is effective marketing?
By Bob Dearsley on June 20, 2016

The fundamental difference between PR and marketing is that PR is earned, while marketing is paid for. In essence, any time your company name appears in a PR sense—i.e. a newspaper...

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PR Bollox

Tips for dealing with journalists in the digital age
By Bob Dearsley on June 13, 2016

In a recent conversation with a mate of mine who started as a junior in my business and now runs his own PR agency, we laughed about just how much PR has changed in 20 years.  From...

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PR Bollox

Knowing your Journalist in the PR World
By Bob Dearsley on June 6, 2016

In the same way that PR has changed irrevocably in the internet age, so too has journalism. The industry norms, pressures, and opportunities for journalists have been entirely upturned...

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PR Bollox

How to crush your first media interview
By Bob Dearsley on May 30, 2016

So, you’ve received an interview request from a journalist, done your preparation, and now it’s time to sit down on the phone, in person, or on Skype to deliver. Feeling nervous? Don’t. ...

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PR Bollox

Media Training: Preparing for the Interview
By Bob Dearsley on May 23, 2016

If you’ve been following this blog so far, I hope I’ve made it clear that the amount of effort that goes into getting your brand or company noticed has shot way up in the past decade....

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PR Bollox

Understanding the influence of the News Media
By Bob Dearsley on May 16, 2016

Where do you get most of your national and business news from these days? When it comes to tracking how the media has changed since the internet was in short trousers, there was a...

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Marketing Bollox Social Bollox

Social Media Strategy: ‘One subscriber is worth a thousand surfers’
By Bob Dearsley on May 9, 2016

This is blog six of a six blog sub-series on the topic of social media strategy, part of the ‘All that PR & Marketing Bollox” weekly blog series.   When it comes to social media...

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