--- title: No More PR & Marketing Bollox (2) description: No More PR & Marketing Bollox, a series of PR & Marketing Hints and Tips (2) --- [![NM-PR-Logo-Artwork_black.png](https://www.prmarketingbollox.com/hs-fs/hubfs/PRM%20Logo.jpeg?width=400&height=179&name=PRM%20Logo.jpeg "NM-PR-Logo-Artwork_black.png")](https://www.prmarketingbollox.com/) # What is the point of social media? [Continue Reading](https://www.prmarketingbollox.com/blog/social-media-strategy-what-is-the-point-of-social-media) # Social Media Strategy is a Cocktail Party [Continue Reading](https://www.prmarketingbollox.com/blog/social-media-strategy-is-a-cocktail-party) ### Topics - Select a Topic ** ### Stay up to date ##### Search The Blog ** [![](https://www.prmarketingbollox.com/hubfs/GrowthStarBusiness.jpg) ](https://www.prmarketingbollox.com/blog/the-key-to-growth-illuminating-your-best-bets) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [The Key to Growth? Illuminating Your Best Bets](https://www.prmarketingbollox.com/blog/the-key-to-growth-illuminating-your-best-bets) By [Morgan Brown](https://www.prmarketingbollox.com/blog/author/morgan-brown) on June 19, 2017 This guest blog post, 'The Key to Growth? Illuminating Your Best Bets' was originally published on Medium and is printed here with the author's permission. You can follow the... [ Continue Reading ](https://www.prmarketingbollox.com/blog/the-key-to-growth-illuminating-your-best-bets) [![](https://www.prmarketingbollox.com/hubfs/OldBlogContent.jpg) ](https://www.prmarketingbollox.com/blog/historical-blog-optimisation-updating-old-content-to-improve-lead-generation) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Historical blog optimisation: updating old blog content to improve lead generation](https://www.prmarketingbollox.com/blog/historical-blog-optimisation-updating-old-content-to-improve-lead-generation) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on June 12, 2017 When it comes to content creation, up-to-date, relevant and fresh blog content is certainly the way to go, but it’s important to not overlook your website’s older content assets. But, no... [ Continue Reading ](https://www.prmarketingbollox.com/blog/historical-blog-optimisation-updating-old-content-to-improve-lead-generation) [![](https://www.prmarketingbollox.com/hubfs/MobileFriendlyWebsite.jpg) ](https://www.prmarketingbollox.com/blog/why-your-website-and-content-need-to-be-mobile-friendly) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Website Bollox](https://www.prmarketingbollox.com/blog/topic/website-bollox) ##### [Why your website and content need to be mobile-friendly](https://www.prmarketingbollox.com/blog/why-your-website-and-content-need-to-be-mobile-friendly) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on June 5, 2017 Back in 2016, mobile search exceeded desktop search for the first time – and has shown no signs of slowing down since. According to statistics from Statista, the number of smartphone users... [ Continue Reading ](https://www.prmarketingbollox.com/blog/why-your-website-and-content-need-to-be-mobile-friendly) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_320457881(1).jpg) ](https://www.prmarketingbollox.com/blog/email-marketing-tips-for-small-businesses) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Email marketing tips for small businesses](https://www.prmarketingbollox.com/blog/email-marketing-tips-for-small-businesses) By [Courtney Sembler](https://www.prmarketingbollox.com/blog/author/courtney-sembler) on May 29, 2017 In this guest blog post, Courtney Sembler, an Inbound Marketing Professor at HubSpot, shares a series of email marketing tips for small businesses, as well as how small businesses can... [ Continue Reading ](https://www.prmarketingbollox.com/blog/email-marketing-tips-for-small-businesses) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_471987565%20(1).jpg) ](https://www.prmarketingbollox.com/blog/what-matters-and-doesnt-when-getting-press-for-your-start-up) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) ##### [What matters (and doesn't) when getting press for your start-up](https://www.prmarketingbollox.com/blog/what-matters-and-doesnt-when-getting-press-for-your-start-up) By [Gillian Morris](https://www.prmarketingbollox.com/blog/author/gillian-morris) on May 22, 2017 This guest blog post, 'What matters (and doesn't) when getting press for your start-up' was originally published on Medium and is printed here with the author's permission. You can follow... [ Continue Reading ](https://www.prmarketingbollox.com/blog/what-matters-and-doesnt-when-getting-press-for-your-start-up) [![](https://www.prmarketingbollox.com/hubfs/MeasuringMultichannelROI.png) ](https://www.prmarketingbollox.com/blog/measuring-multichannel-marketing-roi-in-the-modern-digital-world) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Measuring multichannel marketing ROI in the modern digital world](https://www.prmarketingbollox.com/blog/measuring-multichannel-marketing-roi-in-the-modern-digital-world) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on May 15, 2017 In this blog post, digital marketing strategist Bob Dearsley, discusses the importance of being able to measure marketing ROI in today’s diverse, multi-channel world – and how marketing... [ Continue Reading ](https://www.prmarketingbollox.com/blog/measuring-multichannel-marketing-roi-in-the-modern-digital-world) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_251484196.jpg) ](https://www.prmarketingbollox.com/blog/viral-content-marketing-so-you-went-viral-what-next) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Viral content marketing: So you went viral - what next?](https://www.prmarketingbollox.com/blog/viral-content-marketing-so-you-went-viral-what-next) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on May 8, 2017 Going viral is often unexpected - and not in the way you want it to. Preparing in advance, whether that virality is good or bad, is key. Learn how you can prepare for viral content... [ Continue Reading ](https://www.prmarketingbollox.com/blog/viral-content-marketing-so-you-went-viral-what-next) [![](https://www.prmarketingbollox.com/hubfs/DontLetStyleRuinContent2.png) ](https://www.prmarketingbollox.com/blog/content-writing-tips-dont-let-style-get-in-the-way-of-content) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Content writing tips: Don't let your style get in the way of your content](https://www.prmarketingbollox.com/blog/content-writing-tips-dont-let-style-get-in-the-way-of-content) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on May 1, 2017 When it comes to publishing content, ensuring your style is consistent and your content is well presented is just as important as its quality and relevance. With these content writing tips,... [ Continue Reading ](https://www.prmarketingbollox.com/blog/content-writing-tips-dont-let-style-get-in-the-way-of-content) [![](https://www.prmarketingbollox.com/hubfs/FindingAndContactingJournalists.jpg) ](https://www.prmarketingbollox.com/blog/a-masterclass-on-finding-and-contacting-journalists) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) ##### [A masterclass on finding and contacting journalists](https://www.prmarketingbollox.com/blog/a-masterclass-on-finding-and-contacting-journalists) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on April 24, 2017 Finding and contacting journalists is hard, but it doesn’t have to be. Learn how to get your writing or business featured with these top tips on how to find the right journalists for the... [ Continue Reading ](https://www.prmarketingbollox.com/blog/a-masterclass-on-finding-and-contacting-journalists) [![](https://www.prmarketingbollox.com/hubfs/3%20Bears%20of%20Marketing%20Automation.png) ](https://www.prmarketingbollox.com/blog/marketing-automation-software-comparison-hubspot-marketo-pardot) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Marketing automation software comparison: HubSpot, Marketo & Pardot](https://www.prmarketingbollox.com/blog/marketing-automation-software-comparison-hubspot-marketo-pardot) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on April 17, 2017 How can the tale of the Three Bears help you to choose the best marketing automation platform for your business? In the past, marketers and salespeople would have to go through the... [ Continue Reading ](https://www.prmarketingbollox.com/blog/marketing-automation-software-comparison-hubspot-marketo-pardot) [![](https://www.prmarketingbollox.com/hubfs/38.1.png) ](https://www.prmarketingbollox.com/blog/bot-traffic-in-google-analytics) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [How To Spot & Exclude Bot Traffic in Google Analytics](https://www.prmarketingbollox.com/blog/bot-traffic-in-google-analytics) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on April 10, 2017 This blog post was originally published on The B2B Marketing Lab and has been republished and updated by the author. Have you noticed an increase in the amount of Bot Traffic your website... [ Continue Reading ](https://www.prmarketingbollox.com/blog/bot-traffic-in-google-analytics) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_124029454.jpg) ](https://www.prmarketingbollox.com/blog/how-to-think-like-a-journalist-when-planning-your-content) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Content Planning Strategy: How to think like a journalist when planning your content](https://www.prmarketingbollox.com/blog/how-to-think-like-a-journalist-when-planning-your-content) By [Rosie Spinks](https://www.prmarketingbollox.com/blog/author/rosie-spinks) on April 3, 2017 In the world of journalism, every story has to have a hook. A hook is not a topic, but rather, the reason we should care about the topic right now. For a newspaper or magazine, this could... [ Continue Reading ](https://www.prmarketingbollox.com/blog/how-to-think-like-a-journalist-when-planning-your-content) [![](https://www.prmarketingbollox.com/hubfs/Stock%20images/Too%20much%20work%20tired%20sleepy%20young%20woman%20sitting%20at%20her%20desk%20with%20books%20in%20front%20of%20laptop%20computer%20isolated%20grey%20wall%20office%20background.%20Busy%20schedule%20in%20college%2c%20workplace%2c%20sleep%20deprivation%20concept-1.jpeg) ](https://www.prmarketingbollox.com/blog/social-media-posting-tips-beware-of-posting-fatigue) [Social Bollox](https://www.prmarketingbollox.com/blog/topic/social-bollox) ##### [Social Media Posting Tips: Beware of Posting Fatigue!](https://www.prmarketingbollox.com/blog/social-media-posting-tips-beware-of-posting-fatigue) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on March 27, 2017 One of the pitfalls of being active on social media as a business is getting too good at the act of posting. Yes, you read that right. Sure, getting into the habit of posting original... [ Continue Reading ](https://www.prmarketingbollox.com/blog/social-media-posting-tips-beware-of-posting-fatigue) [![](https://www.prmarketingbollox.com/hubfs/Stock%20images/Young%20funny%20man%20in%20glasses%20writing%20on%20typewriter.jpeg) ](https://www.prmarketingbollox.com/blog/content-marketing-planning-content-is-the-new-ad) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Content Is The New Ad: Think Like a Publisher—Not a Salesperson](https://www.prmarketingbollox.com/blog/content-marketing-planning-content-is-the-new-ad) By [Sixty Gelu](https://www.prmarketingbollox.com/blog/author/sixty-gelu) on March 20, 2017 This guest post is printed here with the author’s permission. You can follow the author on Twitter at @Sixtylicious We are living in an age of unprecedented change. An age where technology... [ Continue Reading ](https://www.prmarketingbollox.com/blog/content-marketing-planning-content-is-the-new-ad) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_573391033.jpg) ](https://www.prmarketingbollox.com/blog/facebook-live-for-b2b) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Facebook Live for B2B: How and Why Should Your Business Use it?](https://www.prmarketingbollox.com/blog/facebook-live-for-b2b) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on March 13, 2017 One of the consistent lessons we’ve learned in the social media era is that when Facebook puts their weight behind a feature or concept, it’s almost certain to become relevant to a wide... [ Continue Reading ](https://www.prmarketingbollox.com/blog/facebook-live-for-b2b) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_387831115.jpg) ](https://www.prmarketingbollox.com/blog/content-marketing-strategy-get-your-audience-to-create-your-content) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Content Marketing Strategy: Get your audience to create your content!](https://www.prmarketingbollox.com/blog/content-marketing-strategy-get-your-audience-to-create-your-content) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on March 6, 2017 Now that the internet economy has matured considerably, most business owners know that it’s vital to actively update your website in order to keep it dynamic, interesting, and attractive... [ Continue Reading ](https://www.prmarketingbollox.com/blog/content-marketing-strategy-get-your-audience-to-create-your-content) [![](https://www.prmarketingbollox.com/hubfs/hacking_your_own_pr%20(1).jpg) ](https://www.prmarketingbollox.com/blog/hacking-your-own-pr) [No PR Bollox](https://www.prmarketingbollox.com/blog/topic/no-pr-bollox) ##### [Dear Tech Bros: Some advice for hacking your own PR](https://www.prmarketingbollox.com/blog/hacking-your-own-pr) By [Rosie Spinks](https://www.prmarketingbollox.com/blog/author/rosie-spinks) on February 27, 2017 This guest post, originally published on Medium, is printed here with the author’s permission. You can follow the author on Twitter at @rojospinks. As a journalist who often writes about... [ Continue Reading ](https://www.prmarketingbollox.com/blog/hacking-your-own-pr) [![](https://www.prmarketingbollox.com/hubfs/Untitled%20design%20(2).png) ](https://www.prmarketingbollox.com/blog/the-top-reasons-you-are-losing-followers-on-social-media) [No Social Bollox](https://www.prmarketingbollox.com/blog/topic/no-social-bollox) ##### [The top reasons you are losing followers on social media](https://www.prmarketingbollox.com/blog/the-top-reasons-you-are-losing-followers-on-social-media) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on February 20, 2017 If you are a brand or company trying to gain traction on social media, amassing a number of followers is no small achievement. While there are plenty of people who try to “cheat” the... [ Continue Reading ](https://www.prmarketingbollox.com/blog/the-top-reasons-you-are-losing-followers-on-social-media) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_336687686.jpg) ](https://www.prmarketingbollox.com/blog/how-to-control-narrative-avoiding-social-media-crisis) [No PR Bollox](https://www.prmarketingbollox.com/blog/topic/no-pr-bollox) ##### [How to control the narrative (Hint: you can't!) - Avoiding a social media crisis](https://www.prmarketingbollox.com/blog/how-to-control-narrative-avoiding-social-media-crisis) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on February 13, 2017 When it comes down to it, PR and marketing are all about narratives. Once upon a time, a company’s or business’ narrative belonged to its boss or owner. He or she could simply dictate from... [ Continue Reading ](https://www.prmarketingbollox.com/blog/how-to-control-narrative-avoiding-social-media-crisis) [![](https://www.prmarketingbollox.com/hubfs/Web-Banner-Desk_FINAL.png) ](https://www.prmarketingbollox.com/blog/introducing-no-more-pr-and-marketing-bollox) [No PR Bollox](https://www.prmarketingbollox.com/blog/topic/no-pr-bollox) [No Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/no-marketing-bollox) ##### [Introducing: "No More PR and Marketing Bollox!"](https://www.prmarketingbollox.com/blog/introducing-no-more-pr-and-marketing-bollox) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on February 6, 2017 Welcome or welcome back. For the last month, I have felt like something was missing from my week. It wasn’t the normal vacuum of festivity that lingers after the Christmas period, but... [ Continue Reading ](https://www.prmarketingbollox.com/blog/introducing-no-more-pr-and-marketing-bollox) [![](https://www.prmarketingbollox.com/hubfs/DEPP.png) ](https://www.prmarketingbollox.com/blog/how-can-depp-get-you-prepared-for-battle-getting-to-market) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [How can DEPP get you prepared for battle? - Getting to Market!](https://www.prmarketingbollox.com/blog/how-can-depp-get-you-prepared-for-battle-getting-to-market) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on December 26, 2016 There has been a lot of advice in this blog series thus far. The goal of this final post is to explain how important it is to ensure that necessary preparation has been put into your... [ Continue Reading ](https://www.prmarketingbollox.com/blog/how-can-depp-get-you-prepared-for-battle-getting-to-market) [![](https://www.prmarketingbollox.com/hubfs/PR_Marketing_Bollox/ATPR%26MB-1.png) ](https://www.prmarketingbollox.com/blog/the-story-of-all-that-pr-marketing-bollox) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [The Story of All That PR & Marketing Bollox](https://www.prmarketingbollox.com/blog/the-story-of-all-that-pr-marketing-bollox) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on December 19, 2016 Overhauling your company’s own PR and marketing can often feel like a mountain you need to climb—one that you ascend while also somehow attending to the full-time work of meeting client... [ Continue Reading ](https://www.prmarketingbollox.com/blog/the-story-of-all-that-pr-marketing-bollox) [![](https://www.prmarketingbollox.com/hubfs/THINK%20IT(1).png) ](https://www.prmarketingbollox.com/blog/think-it-do-it-optimise-it) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Think it. Do it. Optimise it.](https://www.prmarketingbollox.com/blog/think-it-do-it-optimise-it) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on December 5, 2016 We are nearly 50 blogs into this series, which means I’m nearly done telling you what you should be doing to overhaul your company’s PR and marketing efforts so you can thrive in the... [ Continue Reading ](https://www.prmarketingbollox.com/blog/think-it-do-it-optimise-it) [![](https://www.prmarketingbollox.com/hubfs/marketing_differentiation.jpg) ](https://www.prmarketingbollox.com/blog/marketing-differentiation-dont-enter-a-race-to-the-bottom) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Inbound Bollox](https://www.prmarketingbollox.com/blog/topic/inbound-bollox) ##### [Marketing Differentiation: Don't enter a race to the bottom!](https://www.prmarketingbollox.com/blog/marketing-differentiation-dont-enter-a-race-to-the-bottom) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on November 21, 2016 It doesn’t matter if you’re selling sofas, soft drinks, or software—conventional wisdom often states that the easiest way to stand out and gain customers is to make your product offering... [ Continue Reading ](https://www.prmarketingbollox.com/blog/marketing-differentiation-dont-enter-a-race-to-the-bottom) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_207507838.jpg) ](https://www.prmarketingbollox.com/blog/how-do-i-measure-marketing-roi-for-my-b2b-marketing-programme) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Inbound Bollox](https://www.prmarketingbollox.com/blog/topic/inbound-bollox) ##### [How do I measure marketing ROI for my B2B marketing programme?](https://www.prmarketingbollox.com/blog/how-do-i-measure-marketing-roi-for-my-b2b-marketing-programme) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on November 14, 2016 In the B2C e-commerce world, return on investment (ROI) calculation is straightforward: find out how your visitors arrive on your website and from where, then track them through the website... [ Continue Reading ](https://www.prmarketingbollox.com/blog/how-do-i-measure-marketing-roi-for-my-b2b-marketing-programme) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_288081992.jpg) ](https://www.prmarketingbollox.com/blog/how-did-measurement-change-everything) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [How did measurement change everything?](https://www.prmarketingbollox.com/blog/how-did-measurement-change-everything) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on November 7, 2016 If you’ve worked in business or marketing for any length of time, you’ve probably heard a version of the following: “The only thing I know about my marketing is that half of all the money I... [ Continue Reading ](https://www.prmarketingbollox.com/blog/how-did-measurement-change-everything) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_121843210.jpg) ](https://www.prmarketingbollox.com/blog/the-future-of-website-based-marketing) [Inbound Marketing](https://www.prmarketingbollox.com/blog/topic/inbound-marketing) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [The Future of Website-Based Marketing](https://www.prmarketingbollox.com/blog/the-future-of-website-based-marketing) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on October 31, 2016 As someone who’s been in the business of website-based marketing since the beginning, it’s been interesting to watch the space change and evolve tremendously over time. As we discussed in... [ Continue Reading ](https://www.prmarketingbollox.com/blog/the-future-of-website-based-marketing) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_485736517.jpg) ](https://www.prmarketingbollox.com/blog/marketing-automation-and-what-it-can-do-for-you) [Inbound Bollox](https://www.prmarketingbollox.com/blog/topic/inbound-bollox) ##### [Marketing Automation and What it Can Do For You](https://www.prmarketingbollox.com/blog/marketing-automation-and-what-it-can-do-for-you) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on October 24, 2016 Much of this blog series thus far has been geared towards disavowing the old school notion that the most effective way to increase sales is to have your sales reps “hit the phones” with... [ Continue Reading ](https://www.prmarketingbollox.com/blog/marketing-automation-and-what-it-can-do-for-you) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Buyer_Personas.png) ](https://www.prmarketingbollox.com/blog/why-do-i-need-a-buyer-persona) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Inbound Bollox](https://www.prmarketingbollox.com/blog/topic/inbound-bollox) ##### [Why do I need a buyer persona?](https://www.prmarketingbollox.com/blog/why-do-i-need-a-buyer-persona) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on October 17, 2016 Having the tools and techniques to get people to opt into your marketing plan is one thing, but your efforts will be wasted if you don’t know just who those people should be. [ Continue Reading ](https://www.prmarketingbollox.com/blog/why-do-i-need-a-buyer-persona) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_257705032.jpg) ](https://www.prmarketingbollox.com/blog/inbound-marketing-tools-checklist) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Inbound Bollox](https://www.prmarketingbollox.com/blog/topic/inbound-bollox) ##### [Inbound Marketing Tools & Checklist](https://www.prmarketingbollox.com/blog/inbound-marketing-tools-checklist) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on October 10, 2016 Now that we know what inbound marketing is, you might be pleased to find that you’ve been integrating some of its main elements all along in the form of writing blogs or using social media... [ Continue Reading ](https://www.prmarketingbollox.com/blog/inbound-marketing-tools-checklist) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Inbound_Marketing_Image_for_Blog-1.png) ](https://www.prmarketingbollox.com/blog/what-the-hell-is-inbound-marketing-and-why-should-you-care) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Inbound Bollox](https://www.prmarketingbollox.com/blog/topic/inbound-bollox) ##### [What the hell is Inbound Marketing? And why should you care?](https://www.prmarketingbollox.com/blog/what-the-hell-is-inbound-marketing-and-why-should-you-care) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on October 3, 2016 So what is inbound marketing? According to Wikipedia, Inbound marketing is: “the promotion of a company or other organisation through blogs, podcasts, video, eBooks, newsletters,... [ Continue Reading ](https://www.prmarketingbollox.com/blog/what-the-hell-is-inbound-marketing-and-why-should-you-care) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_415985653.jpg) ](https://www.prmarketingbollox.com/blog/remarketing-getting-smarter-with-your-ppc-campaigns) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [PPC Bollox](https://www.prmarketingbollox.com/blog/topic/ppc-bollox) ##### [Remarketing: getting smarter with your PPC campaigns](https://www.prmarketingbollox.com/blog/remarketing-getting-smarter-with-your-ppc-campaigns) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on September 26, 2016 Once you’ve reached the point where you’ve built up a PPC strategy that is working for you and is driving traffic to your website, you might be wondering: what else can I do? [ Continue Reading ](https://www.prmarketingbollox.com/blog/remarketing-getting-smarter-with-your-ppc-campaigns) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_112305572.jpg) ](https://www.prmarketingbollox.com/blog/using-paid-social-media) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [PPC Bollox](https://www.prmarketingbollox.com/blog/topic/ppc-bollox) ##### [Using Paid Social Media](https://www.prmarketingbollox.com/blog/using-paid-social-media) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on September 19, 2016 As discussed in my Intro to PPC post, the Google AdWords search network platform is a vital part of any online marketing strategy. However, it isn’t always the most suitable way for a... [ Continue Reading ](https://www.prmarketingbollox.com/blog/using-paid-social-media) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_376770310.jpg) ](https://www.prmarketingbollox.com/blog/a-crowded-ppc-case-study) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [PPC Bollox](https://www.prmarketingbollox.com/blog/topic/ppc-bollox) ##### [A Crowded PPC Case Study](https://www.prmarketingbollox.com/blog/a-crowded-ppc-case-study) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on September 12, 2016 When it comes to PPC, a certain PPC case study comes to mind that shows one of the major pitfalls of running a PPC campaign in a crowded marketplace... [ Continue Reading ](https://www.prmarketingbollox.com/blog/a-crowded-ppc-case-study) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_444704188.jpg) ](https://www.prmarketingbollox.com/blog/using-ppc-in-b2b-versus-b2c) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [PPC Bollox](https://www.prmarketingbollox.com/blog/topic/ppc-bollox) ##### [Using PPC in B2B versus B2C](https://www.prmarketingbollox.com/blog/using-ppc-in-b2b-versus-b2c) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on September 5, 2016 In last week’s blog, we defined PPC and how integrating it into your marketing strategy can increase traffic to your website. However, in order to establish a sense of perspective, we... [ Continue Reading ](https://www.prmarketingbollox.com/blog/using-ppc-in-b2b-versus-b2c) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_280374944.jpg) ](https://www.prmarketingbollox.com/blog/what-comes-after-organic-search-an-intro-to-ppc) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [PPC Bollox](https://www.prmarketingbollox.com/blog/topic/ppc-bollox) ##### [What comes after organic search? An intro to PPC](https://www.prmarketingbollox.com/blog/what-comes-after-organic-search-an-intro-to-ppc) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on August 29, 2016 When it comes to increasing traffic to your website via search engines, improving your “organic” traffic through SEO is a great place to begin. However, if you want to be competitive in the... [ Continue Reading ](https://www.prmarketingbollox.com/blog/what-comes-after-organic-search-an-intro-to-ppc) [![](https://www.prmarketingbollox.com/hubfs/pexels-photo-65043.jpeg) ](https://www.prmarketingbollox.com/blog/quick-fix-seo-can-be-costly) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [SEO Bollox](https://www.prmarketingbollox.com/blog/topic/seo-bollox) ##### [Quick-fix SEO can be costly!](https://www.prmarketingbollox.com/blog/quick-fix-seo-can-be-costly) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on August 22, 2016 When it comes to SEO and website compliance, it’s hard to deny that the game is rigged.Despite the fact that the rules aren’t abundantly clear, the consequences for breaking them can be... [ Continue Reading ](https://www.prmarketingbollox.com/blog/quick-fix-seo-can-be-costly) [![](https://www.prmarketingbollox.com/hubfs/startup-photos.jpg) ](https://www.prmarketingbollox.com/blog/what-does-google-want-from-your-website) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [SEO Bollox](https://www.prmarketingbollox.com/blog/topic/seo-bollox) ##### [What does Google want from your website?](https://www.prmarketingbollox.com/blog/what-does-google-want-from-your-website) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on August 15, 2016 So, if the million dollar question is “What does Google want from your website?”, the answer is: “It’s complicated.” Here, allow me to point out that the rest of this post has to be treated... [ Continue Reading ](https://www.prmarketingbollox.com/blog/what-does-google-want-from-your-website) [![](https://www.prmarketingbollox.com/hubfs/pexels-photo-24897.jpg) ](https://www.prmarketingbollox.com/blog/the-currency-of-the-seo-industry-keywords) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [SEO Bollox](https://www.prmarketingbollox.com/blog/topic/seo-bollox) ##### [The Currency of the SEO Industry: Keywords](https://www.prmarketingbollox.com/blog/the-currency-of-the-seo-industry-keywords) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on August 8, 2016 The currency of the SEO industry is keywords, that is, the words and phrases that the average consumer is most likely to type into Google when searching for the product or service that they... [ Continue Reading ](https://www.prmarketingbollox.com/blog/the-currency-of-the-seo-industry-keywords) [![](https://www.prmarketingbollox.com/hubfs/pexels-photo-106341.jpeg) ](https://www.prmarketingbollox.com/blog/why-should-i-care-about-search-engine-optimisation) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [SEO Bollox](https://www.prmarketingbollox.com/blog/topic/seo-bollox) ##### [How Google has changed the world: Why should I care about SEO?](https://www.prmarketingbollox.com/blog/why-should-i-care-about-search-engine-optimisation) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on August 1, 2016 You may have already picked up on the unfathomable amount of power that Google wields in the PR and marketing ecosystem today. I would even go as far to argue that few companies—or even,... [ Continue Reading ](https://www.prmarketingbollox.com/blog/why-should-i-care-about-search-engine-optimisation) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Sales_and_marketing.png) ](https://www.prmarketingbollox.com/blog/marketing-and-sales-where-does-one-end) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Marketing and sales: Where does one end and the other begin?](https://www.prmarketingbollox.com/blog/marketing-and-sales-where-does-one-end) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on July 25, 2016 Just as a bad workman blames his tools, a bad salesman blames the quality of his leads. All sales people want great leads and, faced with no leads, they have the daunting task of trying to... [ Continue Reading ](https://www.prmarketingbollox.com/blog/marketing-and-sales-where-does-one-end) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Email_Newsletter.jpeg) ](https://www.prmarketingbollox.com/blog/the-power-of-the-email-newsletter) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [The power of the email newsletter](https://www.prmarketingbollox.com/blog/the-power-of-the-email-newsletter) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on July 18, 2016 In the age of inbound marketing, blind email blasts are not only ineffective, but can increasingly irritate your prospects and customers to the point of doing irreparable damage to your... [ Continue Reading ](https://www.prmarketingbollox.com/blog/the-power-of-the-email-newsletter) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/IRL_events.jpg) ](https://www.prmarketingbollox.com/blog/using-events-as-an-effective-marketing-tool) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Using events as an effective marketing tool](https://www.prmarketingbollox.com/blog/using-events-as-an-effective-marketing-tool) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on July 11, 2016 Even in the age of non-stop internet and web interaction, there is still a place for events. Meeting people ‘in real life’ is still a terrific way to attract and engage with prospects. That... [ Continue Reading ](https://www.prmarketingbollox.com/blog/using-events-as-an-effective-marketing-tool) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/snappa_1467382859.jpg) ](https://www.prmarketingbollox.com/blog/whats-the-point-in-an-sme-or-start-up-advertising) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [What’s the point in an SME or Start-up Advertising?](https://www.prmarketingbollox.com/blog/whats-the-point-in-an-sme-or-start-up-advertising) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on July 4, 2016 Last time we touched on advertising in publications, or “paid media”. Here’s more on when and why advertising can work for your business, B2B or B2C. In general terms, you will turn to... [ Continue Reading ](https://www.prmarketingbollox.com/blog/whats-the-point-in-an-sme-or-start-up-advertising) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Earned_owned_paid_media.jpg) ](https://www.prmarketingbollox.com/blog/earned-owned-paid-media) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [What do we mean by earned, owned & paid media?](https://www.prmarketingbollox.com/blog/earned-owned-paid-media) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on June 27, 2016 Let's start with the easiest and, oddly enough, the least expensive option - owned media. Owning the media used to mean becoming a publisher in your own right, traditionally by starting a... [ Continue Reading ](https://www.prmarketingbollox.com/blog/earned-owned-paid-media) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/shutterstock_110226563.jpg) ](https://www.prmarketingbollox.com/blog/what-is-effective-marketing) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [“Marketers ruin everything” - What is effective marketing?](https://www.prmarketingbollox.com/blog/what-is-effective-marketing) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on June 20, 2016 The fundamental difference between PR and marketing is that PR is earned, while marketing is paid for. In essence, any time your company name appears in a PR sense—i.e. a newspaper writes... [ Continue Reading ](https://www.prmarketingbollox.com/blog/what-is-effective-marketing) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Untitled_design_6.jpg) ](https://www.prmarketingbollox.com/blog/tips-for-dealing-with-journalists-in-the-digital-age) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) ##### [Tips for dealing with journalists in the digital age](https://www.prmarketingbollox.com/blog/tips-for-dealing-with-journalists-in-the-digital-age) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on June 13, 2016 In a recent conversation with a mate of mine who started as a junior in my business and now runs his own PR agency, we laughed about just how much PR has changed in 20 years. From franking... [ Continue Reading ](https://www.prmarketingbollox.com/blog/tips-for-dealing-with-journalists-in-the-digital-age) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/shutterstock_352247702.jpg) ](https://www.prmarketingbollox.com/blog/knowing-your-journalist-in-the-pr-world) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) ##### [Knowing your Journalist in the PR World](https://www.prmarketingbollox.com/blog/knowing-your-journalist-in-the-pr-world) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on June 6, 2016 In the same way that PR has changed irrevocably in the internet age, so too has journalism. The industry norms, pressures, and opportunities for journalists have been entirely upturned by... [ Continue Reading ](https://www.prmarketingbollox.com/blog/knowing-your-journalist-in-the-pr-world) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Media_Interview_Part_2.jpg) ](https://www.prmarketingbollox.com/blog/how-to-crush-your-first-media-interview) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) ##### [How to crush your first media interview](https://www.prmarketingbollox.com/blog/how-to-crush-your-first-media-interview) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on May 30, 2016 So, you’ve received an interview request from a journalist, done your preparation, and now it’s time to sit down on the phone, in person, or on Skype to deliver. Feeling nervous? Don’t. The... [ Continue Reading ](https://www.prmarketingbollox.com/blog/how-to-crush-your-first-media-interview) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Untitled_design_4.jpg) ](https://www.prmarketingbollox.com/blog/media-training-preparing-for-interview) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) ##### [Media Training: Preparing for the Interview](https://www.prmarketingbollox.com/blog/media-training-preparing-for-interview) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on May 23, 2016 If you’ve been following this blog so far, I hope I’ve made it clear that the amount of effort that goes into getting your brand or company noticed has shot way up in the past decade.... 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