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Social Bollox

Using Facebook & Instagram in your Social Media Strategy
By Bob Dearsley on May 2, 2016

This is blog five of a six blog sub-series on the topic of social media strategy, part of the ‘All that PR & Marketing Bollox” weekly blog series. It would be impossible to talk about...

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Marketing Bollox Social Bollox

How to Leverage LinkedIn for your Business
By Bob Dearsley on April 25, 2016

If you are in the business world, it’s likely that you already use LinkedIn just to stay connected and because you know that LinkedIn may be the source of a direct approach from a...

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Marketing Bollox Social Bollox

How to Use Twitter for Business: An SME & Start-Up Guide
By Bob Dearsley on April 17, 2016

This is blog three of a six blog sub-series on the topic of social media strategy, part of the ‘All that PR & Marketing Bollox’ weekly blog series. This week, I'll be focusing on how...

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Marketing Bollox Social Bollox

Content is King & Social Media Strategy is its Chauffeur
By Bob Dearsley on April 11, 2016

This is blog two of a six blog sub-series on the topic of social media strategy, part of the ‘All that PR & Marketing Bollox’  weekly blog series. When Bill Gates wrote his seminal...

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Marketing Bollox Website Bollox

Creating valuable content as part of your website marketing strategy
By Bob Dearsley on March 29, 2016

This is the final blog of a six blog sub-series on the topic of websites, part of the ‘All That PR & Marketing Bollox” weekly blog series. In the final part of my website series, we’ll...

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Marketing Bollox Website Bollox

How should you prepare to build a website?
By Bob Dearsley on March 21, 2016

This is blog five of a six blog sub-series on the topic of websites, part of the "All that PR & Marketing Bollox” weekly blog series. In the penultimate blog of the website series,...

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PR Bollox Marketing Bollox Website Bollox

How does PR fit into your website marketing?
By Bob Dearsley on March 14, 2016

This is blog four of a six blog sub-series on the topic of websites, part of the ‘All that PR & Marketing Bollox” weekly blog series.

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Marketing Bollox Website Bollox

Using a content strategy to structure the sales journey
By Bob Dearsley on March 7, 2016

This is blog three of a six blog sub-series on the topic of websites, part of the ‘All that PR & Marketing Bollox” weekly blog series. In blog 1 of this website series, we discussed the...

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Marketing Bollox Website Bollox

You need an About Us Page & an About You!
By Bob Dearsley on February 29, 2016

This is blog two of a six blog sub-series on the topic of websites, part of the ‘All that PR & Marketing Bollox” weekly blog series.  I often get asked by clients: What’s the most...

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Marketing Bollox

Minimum Viable Product (MVP) & Dolphins!
By Bob Dearsley on February 15, 2016

In the traditional design and manufacturing world you design and build your product, finish it, test it, package it and start marketing to sell it. A somewhat simplistic description but...

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Marketing Bollox

How to pivot your business strategy
By Bob Dearsley on February 8, 2016

Very often in business, companies will head in one direction and then realise that what they’re trying to sell and bring to market isn’t quite what the market wants or needs.

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PR Bollox Marketing Bollox

The Value of Eyeballs in the Digital Economy
By Bob Dearsley on January 11, 2016

It’s hard to deny that it’s an exciting time to be doing business. Where there was previously the business world and the internet business world, I would argue that today there is no...

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PR Bollox Marketing Bollox

Blog 1 - Introducing "All that PR & Marketing Bollox explained"!
By Bob Dearsley on January 7, 2016

The internet is full of free advice, some of it good, a lot of it bad, much of it entirely dubious. As a PR man with nearly three decades of experience, I remember a time, not long ago,...

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