--- title: No More PR & Marketing Bollox (3) description: No More PR & Marketing Bollox, a series of PR & Marketing Hints and Tips (3) --- [![NM-PR-Logo-Artwork_black.png](https://www.prmarketingbollox.com/hs-fs/hubfs/PRM%20Logo.jpeg?width=400&height=179&name=PRM%20Logo.jpeg "NM-PR-Logo-Artwork_black.png")](https://www.prmarketingbollox.com/) # What is the point of social media? [Continue Reading](https://www.prmarketingbollox.com/blog/social-media-strategy-what-is-the-point-of-social-media) # Social Media Strategy is a Cocktail Party [Continue Reading](https://www.prmarketingbollox.com/blog/social-media-strategy-is-a-cocktail-party) ### Topics - Select a Topic ** ### Stay up to date ##### Search The Blog ** [![](https://www.prmarketingbollox.com/hubfs/Blog_images/shutterstock_142706677.jpg) ](https://www.prmarketingbollox.com/blog/understanding-the-news-media) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) ##### [Understanding the influence of the News Media](https://www.prmarketingbollox.com/blog/understanding-the-news-media) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on May 16, 2016 Where do you get most of your national and business news from these days? When it comes to tracking how the media has changed since the internet was in short trousers, there was a distinct... [ Continue Reading ](https://www.prmarketingbollox.com/blog/understanding-the-news-media) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Seth_Godin_Social_Media_Marketing.jpg) ](https://www.prmarketingbollox.com/blog/social-media-strategy-one-subscriber-is-worth-a-thousand-surfers) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Social Bollox](https://www.prmarketingbollox.com/blog/topic/social-bollox) ##### [Social Media Strategy: ‘One subscriber is worth a thousand surfers’](https://www.prmarketingbollox.com/blog/social-media-strategy-one-subscriber-is-worth-a-thousand-surfers) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on May 9, 2016 This is blog six of a six blog sub-series on the topic of social media strategy, part of the ‘All that PR & Marketing Bollox” weekly blog series. When it comes to social media strategy,... [ Continue Reading ](https://www.prmarketingbollox.com/blog/social-media-strategy-one-subscriber-is-worth-a-thousand-surfers) [![](https://www.prmarketingbollox.com/hubfs/Using_Facebook__LinkedIn_for_business.jpg) ](https://www.prmarketingbollox.com/blog/using-facebook-instagram-social-media-strategy) [Social Bollox](https://www.prmarketingbollox.com/blog/topic/social-bollox) ##### [Using Facebook & Instagram in your Social Media Strategy](https://www.prmarketingbollox.com/blog/using-facebook-instagram-social-media-strategy) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on May 2, 2016 This is blog five of a six blog sub-series on the topic of social media strategy, part of the ‘All that PR & Marketing Bollox” weekly blog series. It would be impossible to talk about... [ Continue Reading ](https://www.prmarketingbollox.com/blog/using-facebook-instagram-social-media-strategy) [![](https://www.prmarketingbollox.com/hubfs/Leveraging_Linkedin_crop.jpg) ](https://www.prmarketingbollox.com/blog/how-to-leverage-linkedin-for-your-business) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Social Bollox](https://www.prmarketingbollox.com/blog/topic/social-bollox) ##### [How to Leverage LinkedIn for your Business](https://www.prmarketingbollox.com/blog/how-to-leverage-linkedin-for-your-business) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on April 25, 2016 If you are in the business world, it’s likely that you already use LinkedIn just to stay connected and because you know that LinkedIn may be the source of a direct approach from a recruiter... [ Continue Reading ](https://www.prmarketingbollox.com/blog/how-to-leverage-linkedin-for-your-business) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/snappa_1460715719.jpg) ](https://www.prmarketingbollox.com/blog/how-to-use-twitter-for-business-an-sme-start-up-guide) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Social Bollox](https://www.prmarketingbollox.com/blog/topic/social-bollox) ##### [How to Use Twitter for Business: An SME & Start-Up Guide](https://www.prmarketingbollox.com/blog/how-to-use-twitter-for-business-an-sme-start-up-guide) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on April 17, 2016 This is blog three of a six blog sub-series on the topic of social media strategy, part of the ‘All that PR & Marketing Bollox’ weekly blog series. This week, I'll be focusing on how you... [ Continue Reading ](https://www.prmarketingbollox.com/blog/how-to-use-twitter-for-business-an-sme-start-up-guide) [![](https://www.prmarketingbollox.com/hubfs/Content_is_King.jpg) ](https://www.prmarketingbollox.com/blog/content-is-king-social-media-strategy-is-its-chauffeur) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Social Bollox](https://www.prmarketingbollox.com/blog/topic/social-bollox) ##### [Content is King & Social Media Strategy is its Chauffeur](https://www.prmarketingbollox.com/blog/content-is-king-social-media-strategy-is-its-chauffeur) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on April 11, 2016 This is blog two of a six blog sub-series on the topic of social media strategy, part of the ‘All that PR & Marketing Bollox’ weekly blog series. When Bill Gates wrote his seminal article,... [ Continue Reading ](https://www.prmarketingbollox.com/blog/content-is-king-social-media-strategy-is-its-chauffeur) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Creating_valuable_1.jpg) ](https://www.prmarketingbollox.com/blog/creating-valuable-content-as-part-of-your-website-marketing-strategy) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Website Bollox](https://www.prmarketingbollox.com/blog/topic/website-bollox) ##### [Creating valuable content as part of your website marketing strategy](https://www.prmarketingbollox.com/blog/creating-valuable-content-as-part-of-your-website-marketing-strategy) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on March 29, 2016 This is the final blog of a six blog sub-series on the topic of websites, part of the ‘All That PR & Marketing Bollox” weekly blog series. In the final part of my website series, we’ll... [ Continue Reading ](https://www.prmarketingbollox.com/blog/creating-valuable-content-as-part-of-your-website-marketing-strategy) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Target_the_Google_Machine_4.jpg) ](https://www.prmarketingbollox.com/blog/how-should-you-prepare-to-build-a-website) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Website Bollox](https://www.prmarketingbollox.com/blog/topic/website-bollox) ##### [How should you prepare to build a website?](https://www.prmarketingbollox.com/blog/how-should-you-prepare-to-build-a-website) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on March 21, 2016 This is blog five of a six blog sub-series on the topic of websites, part of the "All that PR & Marketing Bollox” weekly blog series. In the penultimate blog of the website series, we’ll... [ Continue Reading ](https://www.prmarketingbollox.com/blog/how-should-you-prepare-to-build-a-website) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/How_Does_PR_Fit_in_to_Your_Website_Marketing.jpg) ](https://www.prmarketingbollox.com/blog/how-does-pr-fit-into-your-website-marketing) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Website Bollox](https://www.prmarketingbollox.com/blog/topic/website-bollox) ##### [How does PR fit into your website marketing?](https://www.prmarketingbollox.com/blog/how-does-pr-fit-into-your-website-marketing) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on March 14, 2016 This is blog four of a six blog sub-series on the topic of websites, part of the ‘All that PR & Marketing Bollox” weekly blog series. [ Continue Reading ](https://www.prmarketingbollox.com/blog/how-does-pr-fit-into-your-website-marketing) [![](https://www.prmarketingbollox.com/hubfs/1.jpg) ](https://www.prmarketingbollox.com/blog/using-a-content-strategy-to-structure-the-sales-journey) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Website Bollox](https://www.prmarketingbollox.com/blog/topic/website-bollox) ##### [Using a content strategy to structure the sales journey](https://www.prmarketingbollox.com/blog/using-a-content-strategy-to-structure-the-sales-journey) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on March 7, 2016 This is blog three of a six blog sub-series on the topic of websites, part of the ‘All that PR & Marketing Bollox” weekly blog series. In blog 1 of this website series, we discussed the... [ Continue Reading ](https://www.prmarketingbollox.com/blog/using-a-content-strategy-to-structure-the-sales-journey) [![](https://www.prmarketingbollox.com/hubfs/About_You_vs_About_Us.jpg) ](https://www.prmarketingbollox.com/blog/you-need-an-about-us-page-and-an-about-you) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Website Bollox](https://www.prmarketingbollox.com/blog/topic/website-bollox) ##### [You need an About Us Page & an About You!](https://www.prmarketingbollox.com/blog/you-need-an-about-us-page-and-an-about-you) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on February 29, 2016 This is blog two of a six blog sub-series on the topic of websites, part of the ‘All that PR & Marketing Bollox” weekly blog series. I often get asked by clients: What’s the most... [ Continue Reading ](https://www.prmarketingbollox.com/blog/you-need-an-about-us-page-and-an-about-you) [![](https://www.prmarketingbollox.com/hubfs/Reaching_MVP.jpg) ](https://www.prmarketingbollox.com/blog/minimum-viable-product-mvp-dolphins) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Minimum Viable Product (MVP) & Dolphins!](https://www.prmarketingbollox.com/blog/minimum-viable-product-mvp-dolphins) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on February 15, 2016 In the traditional design and manufacturing world you design and build your product, finish it, test it, package it and start marketing to sell it. A somewhat simplistic description but... [ Continue Reading ](https://www.prmarketingbollox.com/blog/minimum-viable-product-mvp-dolphins) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/How_to_pivot_your_business_strategy_3.jpg) ](https://www.prmarketingbollox.com/blog/how-to-pivot-your-business-strategy) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [How to pivot your business strategy](https://www.prmarketingbollox.com/blog/how-to-pivot-your-business-strategy) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on February 8, 2016 Very often in business, companies will head in one direction and then realise that what they’re trying to sell and bring to market isn’t quite what the market wants or needs. [ Continue Reading ](https://www.prmarketingbollox.com/blog/how-to-pivot-your-business-strategy) [![](https://www.prmarketingbollox.com/hubfs/PR_Marketing_Bollox/The_Eyeball_Economy.jpg) ](https://www.prmarketingbollox.com/blog/the-value-of-eyeballs-in-the-digital-economy) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [The Value of Eyeballs in the Digital Economy](https://www.prmarketingbollox.com/blog/the-value-of-eyeballs-in-the-digital-economy) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on January 11, 2016 It’s hard to deny that it’s an exciting time to be doing business. Where there was previously the business world and the internet business world, I would argue that today there is no... [ Continue Reading ](https://www.prmarketingbollox.com/blog/the-value-of-eyeballs-in-the-digital-economy) [![](https://www.prmarketingbollox.com/hubfs/PR_Marketing_Bollox/Introducing_PR__Marketing_Bollox_Explained_-_Blog_One.jpg) ](https://www.prmarketingbollox.com/blog/introducing-all-that-pr-and-marketing-bollox-explained) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Blog 1 - Introducing "All that PR & Marketing Bollox explained"!](https://www.prmarketingbollox.com/blog/introducing-all-that-pr-and-marketing-bollox-explained) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on January 7, 2016 The internet is full of free advice, some of it good, a lot of it bad, much of it entirely dubious. As a PR man with nearly three decades of experience, I remember a time, not long ago,... [ Continue Reading ](https://www.prmarketingbollox.com/blog/introducing-all-that-pr-and-marketing-bollox-explained) - [** PREVIOUS](https://www.prmarketingbollox.com/blog/page/2) - [NEXT **](https://www.prmarketingbollox.com/blog/page/0) #### Submit a Comment ![PRM](https://www.prmarketingbollox.com/hs-fs/hubfs/PR_Marketing_Bollox/PRM.png?width=220&name=PRM.png "PRM") ### **No nonsense. straight-talking PR & marketing advice for SMEs & Start-ups** Copyright @ 2019. All Right Reserved. [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](https://www.facebook.com/B2bMarketingLab/) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](https://www.linkedin.com/in/bobdearsley/) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/NoPRbollox?lang=en)