(Image credit: HubSpot) The way your potential customers – your prospects – search for and find your business and its services online is changing. In the past, people would enter...
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(Image credit: HubSpot) The way your potential customers – your prospects – search for and find your business and its services online is changing. In the past, people would enter...
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There is a dark side to the SEO industry that we need to speak openly about. In the past, a lot of SEO companies did things to influence search results - things that worked at the time...
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Competition on search engines like Google is extremely high. Companies all over the world are constantly battling with each other to rank highly on a Google SERP (Search Engine Results...
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When it comes to SEO and website compliance, it’s hard to deny that the game is rigged.Despite the fact that the rules aren’t abundantly clear, the consequences for breaking them can be...
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So, if the million dollar question is “What does Google want from your website?”, the answer is: “It’s complicated.” Here, allow me to point out that the rest of this post has to be treated...
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The currency of the SEO industry is keywords, that is, the words and phrases that the average consumer is most likely to type into Google when searching for the product or service that they...
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You may have already picked up on the unfathomable amount of power that Google wields in the PR and marketing ecosystem today. I would even go as far to argue that few companies—or even,...
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