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Topic: Pr Bollox

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We're taking a short break...
By Bob Dearsley on May 3, 2019

Ladies and gentlemen, we’re taking a short break. As of next week – 06 May 2019 – we’ll be on a short hiatus.

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PR Bollox

Applying the basics of ‘Chasm Theory’ to your go-to-market strategy
By Bob Dearsley on April 22, 2019

In this week’s video, the author and curator, Bob Dearsley, explains go-to-market strategies and how businesses should go about developing a long-term sales strategy that allows them to...

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PR Bollox Marketing Bollox Social Bollox

Social Media Strategy is a Cocktail Party
By Bob Dearsley on April 1, 2019

In this week’s video, the author and curator, Bob Dearsley, explains the importance of social media, as well as why businesses should take the ‘cocktail party’ approach when engaging...

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PR Bollox Social Bollox

What is the point of social media?
By Bob Dearsley on March 25, 2019

In this week's video, the author and curator, Bob Dearsley, talks about the importance of social media, how it has grown, its importance in marketing strategies and how it can benefit...

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PR Bollox Marketing Bollox

What is Inbound PR?
By Bob Dearsley on February 18, 2019

In this week’s video, the author and curator, Bob Dearsley, discusses Inbound PR, including what it is, how it works and why businesses should be utilising it to increase brand...

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PR Bollox Marketing Bollox

Make sure you put a chicken test in your project!
By Bob Dearsley on February 11, 2019

In this week's video and blog, the author and curator of No More PR & Marketing Bollox, Bob Dearsley, discusses how businesses can stop wasting time by putting in a "chicken test" as...

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PR Bollox Marketing Bollox

Corporate messaging: Finding your Ronseal moment
By Bob Dearsley on January 28, 2019

In this week's video and blog, the author and curator of No More PR & Marketing Bollox, Bob Dearsley, discusses corporate messaging and how businesses can easily encapsulate what it is...

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PR Bollox

What matters (and doesn't) when getting press for your start-up
By Gillian Morris on May 22, 2017

This guest blog post, 'What matters (and doesn't) when getting press for your start-up' was originally published on Medium and is printed here with the author's permission. You can...

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PR Bollox

A masterclass on finding and contacting journalists
By Bob Dearsley on April 24, 2017

  Finding and contacting journalists is hard, but it doesn’t have to be. Learn how to get your writing or business featured with these top tips on how to find the right journalists for...

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Content Planning Strategy: How to think like a journalist when planning your content
By Rosie Spinks on April 3, 2017

In the world of journalism, every story has to have a hook. A hook is not a topic, but rather, the reason we should care about the topic right now. For a newspaper or magazine, this...

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PR Bollox Marketing Bollox

How can DEPP get you prepared for battle? - Getting to Market!
By Bob Dearsley on December 26, 2016

There has been a lot of advice in this blog series thus far. The goal of this final post is to explain how important it is to ensure that necessary preparation has been put into your...

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PR Bollox Marketing Bollox

The Story of All That PR & Marketing Bollox
By Bob Dearsley on December 19, 2016

Overhauling your company’s own PR and marketing can often feel like a mountain you need to climb—one that you ascend while also somehow attending to the full-time work of meeting client...

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PR Bollox Marketing Bollox

Think it. Do it. Optimise it.
By Bob Dearsley on December 5, 2016

We are nearly 50 blogs into this series, which means I’m nearly done telling you what you should be doing to overhaul your company’s PR and marketing efforts so you can thrive in the...

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PR Bollox Marketing Bollox

What’s the point in an SME or Start-up Advertising?
By Bob Dearsley on July 4, 2016

Last time we touched on advertising in publications, or “paid media”. Here’s more on when and why advertising can work for your business, B2B or B2C. In general terms, you will turn to...

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PR Bollox Marketing Bollox

What do we mean by earned, owned & paid media?
By Bob Dearsley on June 27, 2016

Let's start with the easiest and, oddly enough, the least expensive option - owned media. Owning the media used to mean becoming a publisher in your own right, traditionally by starting...

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PR Bollox

Tips for dealing with journalists in the digital age
By Bob Dearsley on June 13, 2016

In a recent conversation with a mate of mine who started as a junior in my business and now runs his own PR agency, we laughed about just how much PR has changed in 20 years.  From...

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PR Bollox

Knowing your Journalist in the PR World
By Bob Dearsley on June 6, 2016

In the same way that PR has changed irrevocably in the internet age, so too has journalism. The industry norms, pressures, and opportunities for journalists have been entirely upturned...

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PR Bollox

How to crush your first media interview
By Bob Dearsley on May 30, 2016

So, you’ve received an interview request from a journalist, done your preparation, and now it’s time to sit down on the phone, in person, or on Skype to deliver. Feeling nervous? Don’t. ...

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PR Bollox

Media Training: Preparing for the Interview
By Bob Dearsley on May 23, 2016

If you’ve been following this blog so far, I hope I’ve made it clear that the amount of effort that goes into getting your brand or company noticed has shot way up in the past decade....

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PR Bollox

Understanding the influence of the News Media
By Bob Dearsley on May 16, 2016

Where do you get most of your national and business news from these days? When it comes to tracking how the media has changed since the internet was in short trousers, there was a...

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PR Bollox Marketing Bollox Website Bollox

How does PR fit into your website marketing?
By Bob Dearsley on March 14, 2016

This is blog four of a six blog sub-series on the topic of websites, part of the ‘All that PR & Marketing Bollox” weekly blog series.

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PR Bollox Marketing Bollox

The Value of Eyeballs in the Digital Economy
By Bob Dearsley on January 11, 2016

It’s hard to deny that it’s an exciting time to be doing business. Where there was previously the business world and the internet business world, I would argue that today there is no...

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PR Bollox Marketing Bollox

Blog 1 - Introducing "All that PR & Marketing Bollox explained"!
By Bob Dearsley on January 7, 2016

The internet is full of free advice, some of it good, a lot of it bad, much of it entirely dubious. As a PR man with nearly three decades of experience, I remember a time, not long ago,...

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