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Bob Dearsley

Tech marketing director, started a B2B Tech PR shop 20+ years ago - PR veteran, Inbound Marketing disciple, SEO fanatic... Golf & Chelsea fan

PR Bollox Marketing Bollox

We're taking a short break...
By Bob Dearsley on May 3, 2019

Ladies and gentlemen, we’re taking a short break. As of next week – 06 May 2019 – we’ll be on a short hiatus.

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Marketing Bollox Inbound Bollox

Content without strategy is just stuff!
By Bob Dearsley on April 29, 2019

In this week's video, the author and curator, Bob Dearsley, discusses content strategy and what businesses need to do to create content that attracts, engages and converts website...

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PR Bollox

Applying the basics of ‘Chasm Theory’ to your go-to-market strategy
By Bob Dearsley on April 22, 2019

In this week’s video, the author and curator, Bob Dearsley, explains go-to-market strategies and how businesses should go about developing a long-term sales strategy that allows them to...

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Marketing Bollox

Top tips for developing a video content strategy
By Bob Dearsley on April 15, 2019

In this week’s video, the editor, Aaron Carpenter, is answering the questions for a change. Featuring a guest appearance from Be Found Online’s CEO – the inimitable Steve Krull – in this...

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PR Bollox Marketing Bollox Social Bollox

Social Media Strategy is a Cocktail Party
By Bob Dearsley on April 1, 2019

In this week’s video, the author and curator, Bob Dearsley, explains the importance of social media, as well as why businesses should take the ‘cocktail party’ approach when engaging...

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PR Bollox Social Bollox

What is the point of social media?
By Bob Dearsley on March 25, 2019

In this week's video, the author and curator, Bob Dearsley, talks about the importance of social media, how it has grown, its importance in marketing strategies and how it can benefit...

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Marketing Bollox Website Bollox

What is Growth-Driven Design? (GDD)
By Bob Dearsley on March 18, 2019

In this week's video and blog, the author and curator of No More PR & Marketing Bollox, Bob Dearsley, explains why businesses need to utilise Growth-Driven Design for any website build...

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Marketing Bollox

Your website meets your prospects before you do
By Bob Dearsley on March 11, 2019

In this week's video, the author and curator, Bob Dearsley, explains how your website is the first touch point between you and your potential customers, and how to set your website up so...

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Marketing Bollox

Product & Marketing Differentiation: Put a goat in a tree!
By Bob Dearsley on March 4, 2019

In this week's video, the author and curator, Bob Dearsley, explains how businesses can "stand out" from the competition and attract interested parties in an oversaturated marketplace...

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Marketing Bollox

Finding out what success looks like
By Bob Dearsley on February 25, 2019

In this week’s video, the author and curator, Bob Dearsley, and the CEO of Be Found Online, Steve Krull, discuss goal therapy and why businesses need to clearly define goals and...

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PR Bollox Marketing Bollox

What is Inbound PR?
By Bob Dearsley on February 18, 2019

In this week’s video, the author and curator, Bob Dearsley, discusses Inbound PR, including what it is, how it works and why businesses should be utilising it to increase brand...

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PR Bollox Marketing Bollox

Make sure you put a chicken test in your project!
By Bob Dearsley on February 11, 2019

In this week's video and blog, the author and curator of No More PR & Marketing Bollox, Bob Dearsley, discusses how businesses can stop wasting time by putting in a "chicken test" as...

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PR Bollox Marketing Bollox

Corporate messaging: Finding your Ronseal moment
By Bob Dearsley on January 28, 2019

In this week's video and blog, the author and curator of No More PR & Marketing Bollox, Bob Dearsley, discusses corporate messaging and how businesses can easily encapsulate what it is...

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Marketing Bollox

Inspiration for the book and the term 'Bollox'
By Bob Dearsley on January 21, 2019

In this week's video - Bob Dearsley, the author and curator of No More PR & Marketing Bollox, talks about his inspiration for the title of the book (now weekly blog site) and why the...

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Marketing Bollox Website Bollox

If you want to generate more leads, sort out your website!
By Bob Dearsley on February 26, 2018

Ask any sales director what he wants and the answer is always “more leads!”. If you accept your website meets your prospects before you do, that is to say that your prospects are more...

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Marketing Bollox

Choosing the right CMS for your website
By Bob Dearsley on February 19, 2018

  Back in the early days of the World Wide Web, websites were hardcoded. Businesses had static, ‘brochure’ type websites written entirely in Hypertext Markup Language (HTML) and only...

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Marketing Bollox

A simple guide to measuring content marketing ROI
By Bob Dearsley on February 12, 2018

When I talk to marketing and sales directors who have embraced content marketing - or to put it another way, ‘Inbound Marketing’ - they are all enthusiastic about its value and success....

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Marketing Bollox

The importance of Marketing Automation for SMEs & start-ups
By Bob Dearsley on February 5, 2018

When it comes to marketing and sales activity in early the growth stage of any business, the main challenge facing start-ups and SMEs is a fundamental lack of budget and manpower.   Once...

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Marketing Bollox SEO Bollox

Three ways topic clusters can transform your search rankings
By Bob Dearsley on January 29, 2018

(Image credit: HubSpot)  The way your potential customers – your prospects – search for and find your business and its services online is changing. In the past, people would enter...

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Marketing Bollox

Perfection in marketing & business and why it’s a problem.
By Bob Dearsley on January 15, 2018

Many start-ups and SMEs have CEOs who are perfectionists. It is a trait that they have to learn to curb if they are going to be successful, grow and scale the business. That may sound...

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Inbound Marketing

Five 'must-haves' for your 2018 marketing plan
By Bob Dearsley on January 8, 2018

  If you’re a Marketing Manager who has started the year by being tasked with building a Marketing Plan for 2018 – you’re not alone. Some of you will be ahead and will have started this...

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Marketing Bollox

Top marketing tips for 2018
By Bob Dearsley on December 22, 2017

  If your world was anything like ours, 2017 has been a roller coaster of a year that has hurtled along relentlessly – and suddenly, we find ourselves staring at the beginning of 2018. ...

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Marketing Bollox

New Year Marketing Campaigns: Preparing for 2018
By Bob Dearsley on December 18, 2017

  {% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True, viral_sharing=False, embed_button=False, width='1920', height='1080', player_id='6762894671',...

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Marketing Bollox

How will marketing in 2018 be different?
By Bob Dearsley on December 11, 2017

As the end of the year approaches, a question we might ask ourselves as marketers and salespeople is: “What can we do better in 2018?” Undoubtedly, 2017 has been full of interesting...

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Marketing Bollox Inbound Bollox

The importance of sales and marketing alignment
By Bob Dearsley on December 4, 2017

  When I started my first job in sales as a fresh-faced and surprisingly innocent young man, not long out of university and not overly worldly wise, I was encouraged to cold call...

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A guide to building your digital marketing technology stack
By Bob Dearsley on November 27, 2017

  Back in March, my good friend Simon Jones – now employed by that august body, SiriusDecisions – helped us to create a really useful presentation, entitled: “Goldilocks and the Three...

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Marketing Bollox

Why you need a culture code in 2018
By Bob Dearsley on November 6, 2017

Culture: the ideas, customs and social behaviour of a particular people, organisation or society. People talk grandly about the “culture” of an organisation - or "business culture", but...

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Marketing Bollox

AI in marketing and customer service: What can chatbots do for marketers?
By Bob Dearsley on October 30, 2017

Artificial intelligence (AI); a level of technological sophistication that was previously confined to the realms of science fiction and television. Go back ten – or even five – years and...

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Marketing Technology

Halloween, Marketing Automation adoption & why Americans go crazy about things
By Bob Dearsley on October 23, 2017

  It’s almost Halloween; and, speaking as a Brit, it was not something I was brought up to celebrate. For us, it falls so close to Bonfire Night it has always been overshadowed by it....

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Video and Imagery

8 top tips for getting started with video marketing in your business
By Bob Dearsley on October 16, 2017

Making the first video for your business can be a daunting task. Firstly, you have no idea what to do, and how to start, you hate what you look like on camera and feel like you haven’t...

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Video and Imagery

The benefits of video marketing for SMEs and start-ups
By Bob Dearsley on October 9, 2017

Video content has been around since 1878, when British photographer Eadweard Muybridge (yes, really!) created a series of still photographs of a horse which, when viewed in sequence and...

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Marketing Bollox

The Sales & Marketing process was always about “Closing”. What is it now?
By Bob Dearsley on October 2, 2017

In 1992, playwright David Mamet gave us the now immortal line, “Always be Closing!” The line comes from his play Glengarry Glen Ross - and is delivered by Blake, a sales trainer working...

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Marketing Bollox Website Bollox

Top tips on preparing for GDPR for small businesses
By Bob Dearsley on September 25, 2017

If you missed my previous blog on the GDPR and what it is, you can catch up here. This blog however, will shed some more light on preparing for the GDPR, helping them to get on top of...

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Marketing Bollox Website Bollox

What is the GDPR? A quick guide to the GDPR for small businesses
By Bob Dearsley on September 18, 2017

What is the GDPR? Coming into force on the 25th May, 2018, the General Data Protection Regulation (GDPR) represents the most comprehensive change to data security in the last two...

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Marketing Bollox Inbound Bollox

Data-driven content marketing: what should you write about?
By Bob Dearsley on September 11, 2017

Before the advent of marketing automation and analytics, identifying the content which best drove engagement and conversions was difficult. Businesses could produce blog after blog – and...

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Inbound Bollox

A short guide to the art of social selling
By Bob Dearsley on September 4, 2017

In the years gone by – when it was considerably easier for sales people to get through to decision makers in a business – cold calling was the norm and produced some great responses. In...

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Marketing Bollox Inbound Bollox

Will Inbound Marketing work for my business?
By Bob Dearsley on August 28, 2017

Five reasons why people fail at Inbound Marketing In short, the answer to the question: “Will Inbound Marketing work for my business?” is “Yes!” – but only if you’re willing to invest...

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Marketing Bollox Social Bollox

Instagram for B2B: is it relevant?
By Bob Dearsley on August 21, 2017

Not all of us will remember social media in its infancy, a landscape marked by social media networks such as MySpace, Bebo and Friends Reunited Years later however, the landscape has...

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Marketing Bollox Inbound Bollox

B2B Lead Generation, Customer Acquisition & Client Engagement
By Bob Dearsley on August 14, 2017

Marketing in 2017 is very different to marketing even five or six years ago. Your prospects have increasingly little time and patience for outbound marketing methods, such as mass volume...

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Marketing Bollox

Why do you think you need to redesign your website?
By Bob Dearsley on July 24, 2017

In today’s digital-first world, the way in which customers or prospects engage with businesses is very often via Google search and they then arrive on the business’ website. We live in...

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Marketing Bollox

Analysis of the Top Marketing Automation Software
By Bob Dearsley on July 17, 2017

If you’re thinking of scaling up your business’ lead generation and customer acquisition – there’s one highly effective solution: marketing automation. Marketing automation provides your...

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Marketing Bollox

Best practice SEO advice: What is grey hat SEO?
By Bob Dearsley on July 3, 2017

As I mentioned in my last blog post on the top SEO ranking factors, there are several SEO factors you can indulge in and practice to ensure your website is functioning optimally and has...

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Marketing Bollox

Best practice advice on Google's top SEO ranking factors
By Bob Dearsley on June 26, 2017

When it comes to optimising your website for Google, things get a little complicated. A quick Google search for the ‘most important search engine ranking factors’ will deliver you 2.6...

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Marketing Bollox

Historical blog optimisation: updating old blog content to improve lead generation
By Bob Dearsley on June 12, 2017

When it comes to content creation, up-to-date, relevant and fresh blog content is certainly the way to go, but it’s important to not overlook your website’s older content assets. But, no...

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Marketing Bollox Website Bollox

Why your website and content need to be mobile-friendly
By Bob Dearsley on June 5, 2017

Back in 2016, mobile search exceeded desktop search for the first time – and has shown no signs of slowing down since. According to statistics from Statista, the number of smartphone...

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Marketing Bollox

Measuring multichannel marketing ROI in the modern digital world
By Bob Dearsley on May 15, 2017

In this blog post, digital marketing strategist Bob Dearsley, discusses the importance of being able to measure marketing ROI in today’s diverse, multi-channel world – and how marketing...

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Marketing Bollox

Viral content marketing: So you went viral - what next?
By Bob Dearsley on May 8, 2017

Going viral is often unexpected - and not in the way you want it to. Preparing in advance, whether that virality is good or bad, is key. Learn how you can prepare for viral content...

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Marketing Bollox

Content writing tips: Don't let your style get in the way of your content
By Bob Dearsley on May 1, 2017

When it comes to publishing content, ensuring your style is consistent and your content is well presented is just as important as its quality and relevance. With these content writing...

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PR Bollox

A masterclass on finding and contacting journalists
By Bob Dearsley on April 24, 2017

  Finding and contacting journalists is hard, but it doesn’t have to be. Learn how to get your writing or business featured with these top tips on how to find the right journalists for...

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Marketing Bollox

Marketing automation software comparison: HubSpot, Marketo & Pardot
By Bob Dearsley on April 17, 2017

  How can the tale of the Three Bears help you to choose the best marketing automation platform for your business? In the past, marketers and salespeople would have to go through the...

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