--- title: No More PR & Marketing Bollox | Bob Dearsley description: Tech marketing director, started a B2B Tech PR shop 20+ years ago - PR veteran, Inbound Marketing disciple, SEO fanatic... Golf & Chelsea fan --- [![NM-PR-Logo-Artwork_black.png](https://www.prmarketingbollox.com/hs-fs/hubfs/PRM%20Logo.jpeg?width=400&height=179&name=PRM%20Logo.jpeg "NM-PR-Logo-Artwork_black.png")](https://www.prmarketingbollox.com/) # What is the point of social media? [Continue Reading](https://www.prmarketingbollox.com/blog/social-media-strategy-what-is-the-point-of-social-media) # Social Media Strategy is a Cocktail Party [Continue Reading](https://www.prmarketingbollox.com/blog/social-media-strategy-is-a-cocktail-party) ### Topics - Select a Topic ** ### Stay up to date ##### Search The Blog ** ![Picture of Bob Dearsley](https://www.prmarketingbollox.com/hubfs/Bob%20author%20image%20compressed.png) # Bob Dearsley Tech marketing director, started a B2B Tech PR shop 20+ years ago - PR veteran, Inbound Marketing disciple, SEO fanatic... Golf & Chelsea fan [![](https://www.prmarketingbollox.com/hubfs/We're%20taking%20a%20break%20blog%20image.png) ](https://www.prmarketingbollox.com/blog/we-are-taking-a-short-break) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [We're taking a short break...](https://www.prmarketingbollox.com/blog/we-are-taking-a-short-break) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on May 3, 2019 Ladies and gentlemen, we’re taking a short break. As of next week – 06 May 2019 – we’ll be on a short hiatus. [ Continue Reading ](https://www.prmarketingbollox.com/blog/we-are-taking-a-short-break) [![](https://www.prmarketingbollox.com/hubfs/Copy%20of%20Episode%201%20(1).png) ](https://www.prmarketingbollox.com/blog/content-without-strategy-is-just-stuff) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Inbound Bollox](https://www.prmarketingbollox.com/blog/topic/inbound-bollox) ##### [Content without strategy is just stuff!](https://www.prmarketingbollox.com/blog/content-without-strategy-is-just-stuff) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on April 29, 2019 In this week's video, the author and curator, Bob Dearsley, discusses content strategy and what businesses need to do to create content that attracts, engages and converts website visitors... [ Continue Reading ](https://www.prmarketingbollox.com/blog/content-without-strategy-is-just-stuff) [![](https://www.prmarketingbollox.com/hubfs/Crossing%20the%20chasm%20blog%20image.png) ](https://www.prmarketingbollox.com/blog/applying-the-basics-of-chasm-theory-to-your-go-to-market-strategy) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) ##### [Applying the basics of ‘Chasm Theory’ to your go-to-market strategy](https://www.prmarketingbollox.com/blog/applying-the-basics-of-chasm-theory-to-your-go-to-market-strategy) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on April 22, 2019 In this week’s video, the author and curator, Bob Dearsley, explains go-to-market strategies and how businesses should go about developing a long-term sales strategy that allows them to... [ Continue Reading ](https://www.prmarketingbollox.com/blog/applying-the-basics-of-chasm-theory-to-your-go-to-market-strategy) [![](https://www.prmarketingbollox.com/hubfs/Creating%20a%20video%20content%20strategy%20blog%20image.png) ](https://www.prmarketingbollox.com/blog/top-tips-for-developing-a-video-content-strategy) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Top tips for developing a video content strategy](https://www.prmarketingbollox.com/blog/top-tips-for-developing-a-video-content-strategy) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on April 15, 2019 In this week’s video, the editor, Aaron Carpenter, is answering the questions for a change. Featuring a guest appearance from Be Found Online’s CEO – the inimitable Steve Krull – in this... [ Continue Reading ](https://www.prmarketingbollox.com/blog/top-tips-for-developing-a-video-content-strategy) [![](https://www.prmarketingbollox.com/hubfs/Social%20media%20strategy%20is%20a%20cocktail%20party%20blog%20image.png) ](https://www.prmarketingbollox.com/blog/social-media-strategy-is-a-cocktail-party) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Social Bollox](https://www.prmarketingbollox.com/blog/topic/social-bollox) ##### [Social Media Strategy is a Cocktail Party](https://www.prmarketingbollox.com/blog/social-media-strategy-is-a-cocktail-party) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on April 1, 2019 In this week’s video, the author and curator, Bob Dearsley, explains the importance of social media, as well as why businesses should take the ‘cocktail party’ approach when engaging with... [ Continue Reading ](https://www.prmarketingbollox.com/blog/social-media-strategy-is-a-cocktail-party) [![](https://www.prmarketingbollox.com/hubfs/What%20is%20the%20point%20of%20social%20media%20blog%20image%202.png) ](https://www.prmarketingbollox.com/blog/social-media-strategy-what-is-the-point-of-social-media) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Social Bollox](https://www.prmarketingbollox.com/blog/topic/social-bollox) ##### [What is the point of social media?](https://www.prmarketingbollox.com/blog/social-media-strategy-what-is-the-point-of-social-media) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on March 25, 2019 In this week's video, the author and curator, Bob Dearsley, talks about the importance of social media, how it has grown, its importance in marketing strategies and how it can benefit B2B... [ Continue Reading ](https://www.prmarketingbollox.com/blog/social-media-strategy-what-is-the-point-of-social-media) [![](https://www.prmarketingbollox.com/hubfs/Growth-Driven%20Design%20blog%20image.png) ](https://www.prmarketingbollox.com/blog/what-is-growth-driven-design-gdd) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Website Bollox](https://www.prmarketingbollox.com/blog/topic/website-bollox) ##### [What is Growth-Driven Design? (GDD)](https://www.prmarketingbollox.com/blog/what-is-growth-driven-design-gdd) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on March 18, 2019 In this week's video and blog, the author and curator of No More PR & Marketing Bollox, Bob Dearsley, explains why businesses need to utilise Growth-Driven Design for any website build and... [ Continue Reading ](https://www.prmarketingbollox.com/blog/what-is-growth-driven-design-gdd) [![](https://www.prmarketingbollox.com/hubfs/Episode%201%20(1).png) ](https://www.prmarketingbollox.com/blog/your-company-website-meets-your-prospects-before-you-do) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Your website meets your prospects before you do](https://www.prmarketingbollox.com/blog/your-company-website-meets-your-prospects-before-you-do) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on March 11, 2019 In this week's video, the author and curator, Bob Dearsley, explains how your website is the first touch point between you and your potential customers, and how to set your website up so it... [ Continue Reading ](https://www.prmarketingbollox.com/blog/your-company-website-meets-your-prospects-before-you-do) [![](https://www.prmarketingbollox.com/hubfs/Put%20a%20goat%20in%20a%20tree%20blog%20image.png) ](https://www.prmarketingbollox.com/blog/product-differentiation-in-marketing-put-a-goat-in-a-tree) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Product & Marketing Differentiation: Put a goat in a tree!](https://www.prmarketingbollox.com/blog/product-differentiation-in-marketing-put-a-goat-in-a-tree) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on March 4, 2019 In this week's video, the author and curator, Bob Dearsley, explains how businesses can "stand out" from the competition and attract interested parties in an oversaturated marketplace by,... [ Continue Reading ](https://www.prmarketingbollox.com/blog/product-differentiation-in-marketing-put-a-goat-in-a-tree) [![](https://www.prmarketingbollox.com/hubfs/Finding%20success%20blog%20image.png) ](https://www.prmarketingbollox.com/blog/finding-out-what-success-looks-like) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Finding out what success looks like](https://www.prmarketingbollox.com/blog/finding-out-what-success-looks-like) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on February 25, 2019 In this week’s video, the author and curator, Bob Dearsley, and the CEO of Be Found Online, Steve Krull, discuss goal therapy and why businesses need to clearly define goals and objectives... [ Continue Reading ](https://www.prmarketingbollox.com/blog/finding-out-what-success-looks-like) [![](https://www.prmarketingbollox.com/hubfs/Inbound%20PR%20blog%20image.png) ](https://www.prmarketingbollox.com/blog/what-is-inbound-pr) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [What is Inbound PR?](https://www.prmarketingbollox.com/blog/what-is-inbound-pr) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on February 18, 2019 In this week’s video, the author and curator, Bob Dearsley, discusses Inbound PR, including what it is, how it works and why businesses should be utilising it to increase brand awareness... [ Continue Reading ](https://www.prmarketingbollox.com/blog/what-is-inbound-pr) [![](https://www.prmarketingbollox.com/hubfs/Chicken%20test%20blog%20image%202.png) ](https://www.prmarketingbollox.com/blog/improving-marketing-productivity-take-the-chicken-test) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Make sure you put a chicken test in your project!](https://www.prmarketingbollox.com/blog/improving-marketing-productivity-take-the-chicken-test) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on February 11, 2019 In this week's video and blog, the author and curator of No More PR & Marketing Bollox, Bob Dearsley, discusses how businesses can stop wasting time by putting in a "chicken test" as early... [ Continue Reading ](https://www.prmarketingbollox.com/blog/improving-marketing-productivity-take-the-chicken-test) [![](https://www.prmarketingbollox.com/hubfs/Episode%203.png) ](https://www.prmarketingbollox.com/blog/the-ronseal-moment-considering-your-marketing-message) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Corporate messaging: Finding your Ronseal moment](https://www.prmarketingbollox.com/blog/the-ronseal-moment-considering-your-marketing-message) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on January 28, 2019 In this week's video and blog, the author and curator of No More PR & Marketing Bollox, Bob Dearsley, discusses corporate messaging and how businesses can easily encapsulate what it is they... [ Continue Reading ](https://www.prmarketingbollox.com/blog/the-ronseal-moment-considering-your-marketing-message) [![](https://www.prmarketingbollox.com/hubfs/The%20term%20bollox%20blog%20image.png) ](https://www.prmarketingbollox.com/blog/inspiration-for-the-book-and-the-term-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Inspiration for the book and the term 'Bollox'](https://www.prmarketingbollox.com/blog/inspiration-for-the-book-and-the-term-bollox) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on January 21, 2019 In this week's video - Bob Dearsley, the author and curator of No More PR & Marketing Bollox, talks about his inspiration for the title of the book (now weekly blog site) and why the term... [ Continue Reading ](https://www.prmarketingbollox.com/blog/inspiration-for-the-book-and-the-term-bollox) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/WebsiteLeadGenerationAnalytics.jpg) ](https://www.prmarketingbollox.com/blog/website-lead-generation-sort-out-your-website) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Website Bollox](https://www.prmarketingbollox.com/blog/topic/website-bollox) ##### [If you want to generate more leads, sort out your website!](https://www.prmarketingbollox.com/blog/website-lead-generation-sort-out-your-website) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on February 26, 2018 Ask any sales director what he wants and the answer is always “more leads!”. If you accept your website meets your prospects before you do, that is to say that your prospects are more than... [ Continue Reading ](https://www.prmarketingbollox.com/blog/website-lead-generation-sort-out-your-website) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/ContentManagementSystem.jpg) ](https://www.prmarketingbollox.com/blog/choosing-the-right-cms-for-your-website) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Choosing the right CMS for your website](https://www.prmarketingbollox.com/blog/choosing-the-right-cms-for-your-website) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on February 19, 2018 Back in the early days of the World Wide Web, websites were hardcoded. Businesses had static, ‘brochure’ type websites written entirely in Hypertext Markup Language (HTML) and only... [ Continue Reading ](https://www.prmarketingbollox.com/blog/choosing-the-right-cms-for-your-website) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/ContentMarketingROIMeasurement.jpg) ](https://www.prmarketingbollox.com/blog/guide-to-measuring-content-marketing-roi) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [A simple guide to measuring content marketing ROI](https://www.prmarketingbollox.com/blog/guide-to-measuring-content-marketing-roi) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on February 12, 2018 When I talk to marketing and sales directors who have embraced content marketing - or to put it another way, ‘Inbound Marketing’ - they are all enthusiastic about its value and success. But... [ Continue Reading ](https://www.prmarketingbollox.com/blog/guide-to-measuring-content-marketing-roi) [![](https://www.prmarketingbollox.com/hubfs/MarketingAutomation.jpg) ](https://www.prmarketingbollox.com/blog/the-importance-of-marketing-automation-for-smes-start-ups) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [The importance of Marketing Automation for SMEs & start-ups](https://www.prmarketingbollox.com/blog/the-importance-of-marketing-automation-for-smes-start-ups) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on February 5, 2018 When it comes to marketing and sales activity in early the growth stage of any business, the main challenge facing start-ups and SMEs is a fundamental lack of budget and manpower. Once... [ Continue Reading ](https://www.prmarketingbollox.com/blog/the-importance-of-marketing-automation-for-smes-start-ups) [![](https://www.prmarketingbollox.com/hubfs/TopicClusters.png) ](https://www.prmarketingbollox.com/blog/three-ways-topic-clusters-can-transform-your-search-rankings) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [SEO Bollox](https://www.prmarketingbollox.com/blog/topic/seo-bollox) ##### [Three ways topic clusters can transform your search rankings](https://www.prmarketingbollox.com/blog/three-ways-topic-clusters-can-transform-your-search-rankings) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on January 29, 2018 (Image credit: HubSpot) The way your potential customers – your prospects – search for and find your business and its services online is changing. In the past, people would enter... [ Continue Reading ](https://www.prmarketingbollox.com/blog/three-ways-topic-clusters-can-transform-your-search-rankings) [![](https://www.prmarketingbollox.com/hubfs/PerfectionInMarketing.jpg) ](https://www.prmarketingbollox.com/blog/business-and-marketing-perfection) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Perfection in marketing & business and why it’s a problem.](https://www.prmarketingbollox.com/blog/business-and-marketing-perfection) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on January 15, 2018 Many start-ups and SMEs have CEOs who are perfectionists. It is a trait that they have to learn to curb if they are going to be successful, grow and scale the business. That may sound odd?... [ Continue Reading ](https://www.prmarketingbollox.com/blog/business-and-marketing-perfection) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Screen%20Shot%202018-01-04%20at%2019.46.24.png) ](https://www.prmarketingbollox.com/blog/currently-building-your-2018-marketing-plan-this-will-help) [Inbound Marketing](https://www.prmarketingbollox.com/blog/topic/inbound-marketing) ##### [Five 'must-haves' for your 2018 marketing plan](https://www.prmarketingbollox.com/blog/currently-building-your-2018-marketing-plan-this-will-help) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on January 8, 2018 If you’re a Marketing Manager who has started the year by being tasked with building a Marketing Plan for 2018 – you’re not alone. Some of you will be ahead and will have started this... [ Continue Reading ](https://www.prmarketingbollox.com/blog/currently-building-your-2018-marketing-plan-this-will-help) [![](https://www.prmarketingbollox.com/hubfs/MarketingTips.jpg) ](https://www.prmarketingbollox.com/blog/top-marketing-tips-for-2018) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Top marketing tips for 2018](https://www.prmarketingbollox.com/blog/top-marketing-tips-for-2018) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on December 22, 2017 If your world was anything like ours, 2017 has been a roller coaster of a year that has hurtled along relentlessly – and suddenly, we find ourselves staring at the beginning of 2018. On... [ Continue Reading ](https://www.prmarketingbollox.com/blog/top-marketing-tips-for-2018) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/shutterstock_588937403.jpg) ](https://www.prmarketingbollox.com/blog/new-year-marketing-campaigns-preparing-for-2018) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [New Year Marketing Campaigns: Preparing for 2018](https://www.prmarketingbollox.com/blog/new-year-marketing-campaigns-preparing-for-2018) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on December 18, 2017 {% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True, viral_sharing=False, embed_button=False, width='1920', height='1080', player_id='6762894671',... [ Continue Reading ](https://www.prmarketingbollox.com/blog/new-year-marketing-campaigns-preparing-for-2018) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Voice%20Search.png) ](https://www.prmarketingbollox.com/blog/how-will-marketing-in-2018-be-different) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [How will marketing in 2018 be different?](https://www.prmarketingbollox.com/blog/how-will-marketing-in-2018-be-different) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on December 11, 2017 As the end of the year approaches, a question we might ask ourselves as marketers and salespeople is: “What can we do better in 2018?” Undoubtedly, 2017 has been full of interesting... [ Continue Reading ](https://www.prmarketingbollox.com/blog/how-will-marketing-in-2018-be-different) [![](https://www.prmarketingbollox.com/hubfs/SalesAndMarketingAlignment.jpg) ](https://www.prmarketingbollox.com/blog/sales-and-marketing-alignment) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Inbound Bollox](https://www.prmarketingbollox.com/blog/topic/inbound-bollox) ##### [The importance of sales and marketing alignment](https://www.prmarketingbollox.com/blog/sales-and-marketing-alignment) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on December 4, 2017 When I started my first job in sales as a fresh-faced and surprisingly innocent young man, not long out of university and not overly worldly wise, I was encouraged to cold call... [ Continue Reading ](https://www.prmarketingbollox.com/blog/sales-and-marketing-alignment) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/MarketingTechnologyStack.jpg) ](https://www.prmarketingbollox.com/blog/building-your-digital-marketing-technology-stack) ##### [A guide to building your digital marketing technology stack](https://www.prmarketingbollox.com/blog/building-your-digital-marketing-technology-stack) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on November 27, 2017 Back in March, my good friend Simon Jones – now employed by that august body, SiriusDecisions – helped us to create a really useful presentation, entitled: “Goldilocks and the Three Bears... [ Continue Reading ](https://www.prmarketingbollox.com/blog/building-your-digital-marketing-technology-stack) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/CompanyCultureBusinessCulture.jpg) ](https://www.prmarketingbollox.com/blog/why-you-need-a-culture-code-in-2018) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Why you need a culture code in 2018](https://www.prmarketingbollox.com/blog/why-you-need-a-culture-code-in-2018) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on November 6, 2017 Culture: the ideas, customs and social behaviour of a particular people, organisation or society. People talk grandly about the “culture” of an organisation - or "business culture", but it... [ Continue Reading ](https://www.prmarketingbollox.com/blog/why-you-need-a-culture-code-in-2018) [![](https://www.prmarketingbollox.com/hubfs/ITPR%202017/AI%20Bot%20Blog.png) ](https://www.prmarketingbollox.com/blog/ai-in-marketing-and-customer-service-what-can-chatbots-do-for-marketers) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [AI in marketing and customer service: What can chatbots do for marketers?](https://www.prmarketingbollox.com/blog/ai-in-marketing-and-customer-service-what-can-chatbots-do-for-marketers) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on October 30, 2017 Artificial intelligence (AI); a level of technological sophistication that was previously confined to the realms of science fiction and television. Go back ten – or even five – years and... [ Continue Reading ](https://www.prmarketingbollox.com/blog/ai-in-marketing-and-customer-service-what-can-chatbots-do-for-marketers) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Halloween.png) ](https://www.prmarketingbollox.com/blog/marketing-automation-adoption-halloween) [Marketing Technology](https://www.prmarketingbollox.com/blog/topic/marketing-technology) ##### [Halloween, Marketing Automation adoption & why Americans go crazy about things](https://www.prmarketingbollox.com/blog/marketing-automation-adoption-halloween) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on October 23, 2017 It’s almost Halloween; and, speaking as a Brit, it was not something I was brought up to celebrate. For us, it falls so close to Bonfire Night it has always been overshadowed by it. For... [ Continue Reading ](https://www.prmarketingbollox.com/blog/marketing-automation-adoption-halloween) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Video%20.png) ](https://www.prmarketingbollox.com/blog/8-top-tips-for-getting-started-with-video-marketing-in-your-business) [Video and Imagery](https://www.prmarketingbollox.com/blog/topic/video-and-imagery) ##### [8 top tips for getting started with video marketing in your business](https://www.prmarketingbollox.com/blog/8-top-tips-for-getting-started-with-video-marketing-in-your-business) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on October 16, 2017 Making the first video for your business can be a daunting task. Firstly, you have no idea what to do, and how to start, you hate what you look like on camera and feel like you haven’t got... [ Continue Reading ](https://www.prmarketingbollox.com/blog/8-top-tips-for-getting-started-with-video-marketing-in-your-business) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Video%20PRM.png) ](https://www.prmarketingbollox.com/blog/the-benefits-of-video-marketing-for-smes-and-start-ups) [Video and Imagery](https://www.prmarketingbollox.com/blog/topic/video-and-imagery) ##### [The benefits of video marketing for SMEs and start-ups](https://www.prmarketingbollox.com/blog/the-benefits-of-video-marketing-for-smes-and-start-ups) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on October 9, 2017 Video content has been around since 1878, when British photographer Eadweard Muybridge (yes, really!) created a series of still photographs of a horse which, when viewed in sequence and at... [ Continue Reading ](https://www.prmarketingbollox.com/blog/the-benefits-of-video-marketing-for-smes-and-start-ups) [![](https://www.prmarketingbollox.com/hubfs/Alwaysbeclosing.jpg) ](https://www.prmarketingbollox.com/blog/sales-and-marketing-process-always-about-closing-what-is-it-now) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [The Sales & Marketing process was always about “Closing”. What is it now?](https://www.prmarketingbollox.com/blog/sales-and-marketing-process-always-about-closing-what-is-it-now) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on October 2, 2017 In 1992, playwright David Mamet gave us the now immortal line, “Always be Closing!” The line comes from his play Glengarry Glen Ross - and is delivered by Blake, a sales trainer working for... [ Continue Reading ](https://www.prmarketingbollox.com/blog/sales-and-marketing-process-always-about-closing-what-is-it-now) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/GDPRAreYouPrepared.jpg) ](https://www.prmarketingbollox.com/blog/top-tips-on-preparing-for-gdpr-for-small-businesses) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Website Bollox](https://www.prmarketingbollox.com/blog/topic/website-bollox) ##### [Top tips on preparing for GDPR for small businesses](https://www.prmarketingbollox.com/blog/top-tips-on-preparing-for-gdpr-for-small-businesses) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on September 25, 2017 If you missed my previous blog on the GDPR and what it is, you can catch up here. This blog however, will shed some more light on preparing for the GDPR, helping them to get on top of the... [ Continue Reading ](https://www.prmarketingbollox.com/blog/top-tips-on-preparing-for-gdpr-for-small-businesses) [![](https://www.prmarketingbollox.com/hubfs/GDPRSmallBusinesses2.png) ](https://www.prmarketingbollox.com/blog/guide-to-the-gdpr-for-small-businesses) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Website Bollox](https://www.prmarketingbollox.com/blog/topic/website-bollox) ##### [What is the GDPR? A quick guide to the GDPR for small businesses](https://www.prmarketingbollox.com/blog/guide-to-the-gdpr-for-small-businesses) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on September 18, 2017 What is the GDPR? Coming into force on the 25th May, 2018, the General Data Protection Regulation (GDPR) represents the most comprehensive change to data security in the last two decades. ... [ Continue Reading ](https://www.prmarketingbollox.com/blog/guide-to-the-gdpr-for-small-businesses) [![](https://www.prmarketingbollox.com/hubfs/DataDrivenContentMarketing-3.png) ](https://www.prmarketingbollox.com/blog/data-driven-content-marketing-what-should-you-write-about) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Inbound Bollox](https://www.prmarketingbollox.com/blog/topic/inbound-bollox) ##### [Data-driven content marketing: what should you write about?](https://www.prmarketingbollox.com/blog/data-driven-content-marketing-what-should-you-write-about) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on September 11, 2017 Before the advent of marketing automation and analytics, identifying the content which best drove engagement and conversions was difficult. Businesses could produce blog after blog – and... [ Continue Reading ](https://www.prmarketingbollox.com/blog/data-driven-content-marketing-what-should-you-write-about) [![](https://www.prmarketingbollox.com/hubfs/SocialSelling%20(1).jpg) ](https://www.prmarketingbollox.com/blog/a-short-guide-to-the-art-of-social-selling) [Inbound Bollox](https://www.prmarketingbollox.com/blog/topic/inbound-bollox) ##### [A short guide to the art of social selling](https://www.prmarketingbollox.com/blog/a-short-guide-to-the-art-of-social-selling) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on September 4, 2017 In the years gone by – when it was considerably easier for sales people to get through to decision makers in a business – cold calling was the norm and produced some great responses. In... [ Continue Reading ](https://www.prmarketingbollox.com/blog/a-short-guide-to-the-art-of-social-selling) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_582545173.jpg) ](https://www.prmarketingbollox.com/blog/will-inbound-marketing-work-for-my-business) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Inbound Bollox](https://www.prmarketingbollox.com/blog/topic/inbound-bollox) ##### [Will Inbound Marketing work for my business?](https://www.prmarketingbollox.com/blog/will-inbound-marketing-work-for-my-business) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on August 28, 2017 Five reasons why people fail at Inbound Marketing In short, the answer to the question: “Will Inbound Marketing work for my business?” is “Yes!” – but only if you’re willing to invest time... [ Continue Reading ](https://www.prmarketingbollox.com/blog/will-inbound-marketing-work-for-my-business) [![](https://www.prmarketingbollox.com/hubfs/instagramforb2b.jpeg) ](https://www.prmarketingbollox.com/blog/instagram-for-b2b-is-it-relevant) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Social Bollox](https://www.prmarketingbollox.com/blog/topic/social-bollox) ##### [Instagram for B2B: is it relevant?](https://www.prmarketingbollox.com/blog/instagram-for-b2b-is-it-relevant) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on August 21, 2017 Not all of us will remember social media in its infancy, a landscape marked by social media networks such as MySpace, Bebo and Friends Reunited Years later however, the landscape has... [ Continue Reading ](https://www.prmarketingbollox.com/blog/instagram-for-b2b-is-it-relevant) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_527834215.jpg) ](https://www.prmarketingbollox.com/blog/b2b-lead-generation-customer-acquisition-client-engagement) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Inbound Bollox](https://www.prmarketingbollox.com/blog/topic/inbound-bollox) ##### [B2B Lead Generation, Customer Acquisition & Client Engagement](https://www.prmarketingbollox.com/blog/b2b-lead-generation-customer-acquisition-client-engagement) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on August 14, 2017 Marketing in 2017 is very different to marketing even five or six years ago. Your prospects have increasingly little time and patience for outbound marketing methods, such as mass volume... [ Continue Reading ](https://www.prmarketingbollox.com/blog/b2b-lead-generation-customer-acquisition-client-engagement) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Website%20Redesign.png) ](https://www.prmarketingbollox.com/blog/10-reasons-to-redesign-your-website) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Why do you think you need to redesign your website?](https://www.prmarketingbollox.com/blog/10-reasons-to-redesign-your-website) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on July 24, 2017 In today’s digital-first world, the way in which customers or prospects engage with businesses is very often via Google search and they then arrive on the business’ website. We live in a... [ Continue Reading ](https://www.prmarketingbollox.com/blog/10-reasons-to-redesign-your-website) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Marketing%20Automation%20Logo2.png) ](https://www.prmarketingbollox.com/blog/analysis-of-the-top-marketing-automation-software) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Analysis of the Top Marketing Automation Software](https://www.prmarketingbollox.com/blog/analysis-of-the-top-marketing-automation-software) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on July 17, 2017 If you’re thinking of scaling up your business’ lead generation and customer acquisition – there’s one highly effective solution: marketing automation. Marketing automation provides your... [ Continue Reading ](https://www.prmarketingbollox.com/blog/analysis-of-the-top-marketing-automation-software) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_437102713.jpg) ](https://www.prmarketingbollox.com/blog/best-practice-seo-advice-what-is-grey-hat-seo) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Best practice SEO advice: What is grey hat SEO?](https://www.prmarketingbollox.com/blog/best-practice-seo-advice-what-is-grey-hat-seo) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on July 3, 2017 As I mentioned in my last blog post on the top SEO ranking factors, there are several SEO factors you can indulge in and practice to ensure your website is functioning optimally and has the... [ Continue Reading ](https://www.prmarketingbollox.com/blog/best-practice-seo-advice-what-is-grey-hat-seo) [![](https://www.prmarketingbollox.com/hubfs/SEOFactors.jpg) ](https://www.prmarketingbollox.com/blog/best-practice-advice-on-googles-top-seo-ranking-factors) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Best practice advice on Google's top SEO ranking factors](https://www.prmarketingbollox.com/blog/best-practice-advice-on-googles-top-seo-ranking-factors) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on June 26, 2017 When it comes to optimising your website for Google, things get a little complicated. A quick Google search for the ‘most important search engine ranking factors’ will deliver you 2.6... [ Continue Reading ](https://www.prmarketingbollox.com/blog/best-practice-advice-on-googles-top-seo-ranking-factors) [![](https://www.prmarketingbollox.com/hubfs/OldBlogContent.jpg) ](https://www.prmarketingbollox.com/blog/historical-blog-optimisation-updating-old-content-to-improve-lead-generation) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Historical blog optimisation: updating old blog content to improve lead generation](https://www.prmarketingbollox.com/blog/historical-blog-optimisation-updating-old-content-to-improve-lead-generation) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on June 12, 2017 When it comes to content creation, up-to-date, relevant and fresh blog content is certainly the way to go, but it’s important to not overlook your website’s older content assets. But, no... [ Continue Reading ](https://www.prmarketingbollox.com/blog/historical-blog-optimisation-updating-old-content-to-improve-lead-generation) [![](https://www.prmarketingbollox.com/hubfs/MobileFriendlyWebsite.jpg) ](https://www.prmarketingbollox.com/blog/why-your-website-and-content-need-to-be-mobile-friendly) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Website Bollox](https://www.prmarketingbollox.com/blog/topic/website-bollox) ##### [Why your website and content need to be mobile-friendly](https://www.prmarketingbollox.com/blog/why-your-website-and-content-need-to-be-mobile-friendly) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on June 5, 2017 Back in 2016, mobile search exceeded desktop search for the first time – and has shown no signs of slowing down since. According to statistics from Statista, the number of smartphone users... [ Continue Reading ](https://www.prmarketingbollox.com/blog/why-your-website-and-content-need-to-be-mobile-friendly) [![](https://www.prmarketingbollox.com/hubfs/MeasuringMultichannelROI.png) ](https://www.prmarketingbollox.com/blog/measuring-multichannel-marketing-roi-in-the-modern-digital-world) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Measuring multichannel marketing ROI in the modern digital world](https://www.prmarketingbollox.com/blog/measuring-multichannel-marketing-roi-in-the-modern-digital-world) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on May 15, 2017 In this blog post, digital marketing strategist Bob Dearsley, discusses the importance of being able to measure marketing ROI in today’s diverse, multi-channel world – and how marketing... [ Continue Reading ](https://www.prmarketingbollox.com/blog/measuring-multichannel-marketing-roi-in-the-modern-digital-world) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_251484196.jpg) ](https://www.prmarketingbollox.com/blog/viral-content-marketing-so-you-went-viral-what-next) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Viral content marketing: So you went viral - what next?](https://www.prmarketingbollox.com/blog/viral-content-marketing-so-you-went-viral-what-next) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on May 8, 2017 Going viral is often unexpected - and not in the way you want it to. Preparing in advance, whether that virality is good or bad, is key. Learn how you can prepare for viral content... [ Continue Reading ](https://www.prmarketingbollox.com/blog/viral-content-marketing-so-you-went-viral-what-next) [![](https://www.prmarketingbollox.com/hubfs/DontLetStyleRuinContent2.png) ](https://www.prmarketingbollox.com/blog/content-writing-tips-dont-let-style-get-in-the-way-of-content) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Content writing tips: Don't let your style get in the way of your content](https://www.prmarketingbollox.com/blog/content-writing-tips-dont-let-style-get-in-the-way-of-content) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on May 1, 2017 When it comes to publishing content, ensuring your style is consistent and your content is well presented is just as important as its quality and relevance. With these content writing tips,... [ Continue Reading ](https://www.prmarketingbollox.com/blog/content-writing-tips-dont-let-style-get-in-the-way-of-content) [![](https://www.prmarketingbollox.com/hubfs/FindingAndContactingJournalists.jpg) ](https://www.prmarketingbollox.com/blog/a-masterclass-on-finding-and-contacting-journalists) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) ##### [A masterclass on finding and contacting journalists](https://www.prmarketingbollox.com/blog/a-masterclass-on-finding-and-contacting-journalists) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on April 24, 2017 Finding and contacting journalists is hard, but it doesn’t have to be. Learn how to get your writing or business featured with these top tips on how to find the right journalists for the... [ Continue Reading ](https://www.prmarketingbollox.com/blog/a-masterclass-on-finding-and-contacting-journalists) [![](https://www.prmarketingbollox.com/hubfs/3%20Bears%20of%20Marketing%20Automation.png) ](https://www.prmarketingbollox.com/blog/marketing-automation-software-comparison-hubspot-marketo-pardot) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Marketing automation software comparison: HubSpot, Marketo & Pardot](https://www.prmarketingbollox.com/blog/marketing-automation-software-comparison-hubspot-marketo-pardot) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on April 17, 2017 How can the tale of the Three Bears help you to choose the best marketing automation platform for your business? In the past, marketers and salespeople would have to go through the... 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