PR Bollox Marketing Bollox

Ladies and gentlemen, we’re taking a short break. As of next week – 06 May 2019 – we’ll be on a short hiatus.

Marketing Bollox Inbound Bollox

In this week's video, the author and curator, Bob Dearsley, discusses content strategy and what businesses need to do to create content that attracts, engages and converts website visitors...

PR Bollox

In this week’s video, the author and curator, Bob Dearsley, explains go-to-market strategies and how businesses should go about developing a long-term sales strategy that allows them to...

Marketing Bollox

In this week’s video, the editor, Aaron Carpenter, is answering the questions for a change. Featuring a guest appearance from Be Found Online’s CEO – the inimitable Steve Krull – in this...

PR Bollox Marketing Bollox Social Bollox

In this week’s video, the author and curator, Bob Dearsley, explains the importance of social media, as well as why businesses should take the ‘cocktail party’ approach when engaging with...

PR Bollox Social Bollox

In this week's video, the author and curator, Bob Dearsley, talks about the importance of social media, how it has grown, its importance in marketing strategies and how it can benefit B2B...

Marketing Bollox Website Bollox

In this week's video and blog, the author and curator of No More PR & Marketing Bollox, Bob Dearsley, explains why businesses need to utilise Growth-Driven Design for any website build and...

Marketing Bollox

In this week's video, the author and curator, Bob Dearsley, explains how your website is the first touch point between you and your potential customers, and how to set your website up so it...

Marketing Bollox

In this week's video, the author and curator, Bob Dearsley, explains how businesses can "stand out" from the competition and attract interested parties in an oversaturated marketplace by,...

Marketing Bollox

In this week’s video, the author and curator, Bob Dearsley, and the CEO of Be Found Online, Steve Krull, discuss goal therapy and why businesses need to clearly define goals and objectives...

PR Bollox Marketing Bollox

In this week’s video, the author and curator, Bob Dearsley, discusses Inbound PR, including what it is, how it works and why businesses should be utilising it to increase brand awareness...

PR Bollox Marketing Bollox

In this week's video and blog, the author and curator of No More PR & Marketing Bollox, Bob Dearsley, discusses how businesses can stop wasting time by putting in a "chicken test" as early...

PR Bollox Marketing Bollox

In this week's video and blog, the author and curator of No More PR & Marketing Bollox, Bob Dearsley, discusses corporate messaging and how businesses can easily encapsulate what it is they...

Marketing Bollox

In this week's video - Bob Dearsley, the author and curator of No More PR & Marketing Bollox, talks about his inspiration for the title of the book (now weekly blog site) and why the term...

Marketing Bollox Website Bollox

Ask any sales director what he wants and the answer is always “more leads!”. If you accept your website meets your prospects before you do, that is to say that your prospects are more than...

Marketing Bollox

Back in the early days of the World Wide Web, websites were hardcoded. Businesses had static, ‘brochure’ type websites written entirely in Hypertext Markup Language (HTML) and only...

Marketing Bollox

When I talk to marketing and sales directors who have embraced content marketing - or to put it another way, ‘Inbound Marketing’ - they are all enthusiastic about its value and success. But...

Marketing Bollox

When it comes to marketing and sales activity in early the growth stage of any business, the main challenge facing start-ups and SMEs is a fundamental lack of budget and manpower. Once...

Marketing Bollox SEO Bollox

(Image credit: HubSpot) The way your potential customers – your prospects – search for and find your business and its services online is changing. In the past, people would enter...

Marketing Bollox

Many start-ups and SMEs have CEOs who are perfectionists. It is a trait that they have to learn to curb if they are going to be successful, grow and scale the business. That may sound odd?...

Inbound Marketing

If you’re a Marketing Manager who has started the year by being tasked with building a Marketing Plan for 2018 – you’re not alone. Some of you will be ahead and will have started this...

Marketing Bollox

If your world was anything like ours, 2017 has been a roller coaster of a year that has hurtled along relentlessly – and suddenly, we find ourselves staring at the beginning of 2018. On...

Marketing Bollox

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Marketing Bollox

As the end of the year approaches, a question we might ask ourselves as marketers and salespeople is: “What can we do better in 2018?” Undoubtedly, 2017 has been full of interesting...

Marketing Bollox Inbound Bollox

When I started my first job in sales as a fresh-faced and surprisingly innocent young man, not long out of university and not overly worldly wise, I was encouraged to cold call...

Back in March, my good friend Simon Jones – now employed by that august body, SiriusDecisions – helped us to create a really useful presentation, entitled: “Goldilocks and the Three Bears...

Marketing Bollox

Culture: the ideas, customs and social behaviour of a particular people, organisation or society. People talk grandly about the “culture” of an organisation - or "business culture", but it...

Marketing Bollox

Artificial intelligence (AI); a level of technological sophistication that was previously confined to the realms of science fiction and television. Go back ten – or even five – years and...

Marketing Technology

It’s almost Halloween; and, speaking as a Brit, it was not something I was brought up to celebrate. For us, it falls so close to Bonfire Night it has always been overshadowed by it. For...

Video and Imagery

Making the first video for your business can be a daunting task. Firstly, you have no idea what to do, and how to start, you hate what you look like on camera and feel like you haven’t got...

Video and Imagery

Video content has been around since 1878, when British photographer Eadweard Muybridge (yes, really!) created a series of still photographs of a horse which, when viewed in sequence and at...

Marketing Bollox

In 1992, playwright David Mamet gave us the now immortal line, “Always be Closing!” The line comes from his play Glengarry Glen Ross - and is delivered by Blake, a sales trainer working for...

Marketing Bollox Website Bollox

If you missed my previous blog on the GDPR and what it is, you can catch up here. This blog however, will shed some more light on preparing for the GDPR, helping them to get on top of the...

Marketing Bollox Website Bollox

What is the GDPR? Coming into force on the 25th May, 2018, the General Data Protection Regulation (GDPR) represents the most comprehensive change to data security in the last two decades. ...

Marketing Bollox Inbound Bollox

Before the advent of marketing automation and analytics, identifying the content which best drove engagement and conversions was difficult. Businesses could produce blog after blog – and...

Inbound Bollox

In the years gone by – when it was considerably easier for sales people to get through to decision makers in a business – cold calling was the norm and produced some great responses. In...

Marketing Bollox Inbound Bollox

Five reasons why people fail at Inbound Marketing In short, the answer to the question: “Will Inbound Marketing work for my business?” is “Yes!” – but only if you’re willing to invest time...

Marketing Bollox Social Bollox

Not all of us will remember social media in its infancy, a landscape marked by social media networks such as MySpace, Bebo and Friends Reunited Years later however, the landscape has...

Marketing Bollox Inbound Bollox

Marketing in 2017 is very different to marketing even five or six years ago. Your prospects have increasingly little time and patience for outbound marketing methods, such as mass volume...

Marketing Bollox

In today’s digital-first world, the way in which customers or prospects engage with businesses is very often via Google search and they then arrive on the business’ website. We live in a...

Marketing Bollox

If you’re thinking of scaling up your business’ lead generation and customer acquisition – there’s one highly effective solution: marketing automation. Marketing automation provides your...

Marketing Bollox

As I mentioned in my last blog post on the top SEO ranking factors, there are several SEO factors you can indulge in and practice to ensure your website is functioning optimally and has the...

Marketing Bollox

When it comes to optimising your website for Google, things get a little complicated. A quick Google search for the ‘most important search engine ranking factors’ will deliver you 2.6...

Marketing Bollox

When it comes to content creation, up-to-date, relevant and fresh blog content is certainly the way to go, but it’s important to not overlook your website’s older content assets. But, no...

Marketing Bollox Website Bollox

Back in 2016, mobile search exceeded desktop search for the first time – and has shown no signs of slowing down since. According to statistics from Statista, the number of smartphone users...

Marketing Bollox

In this blog post, digital marketing strategist Bob Dearsley, discusses the importance of being able to measure marketing ROI in today’s diverse, multi-channel world – and how marketing...

Marketing Bollox

Going viral is often unexpected - and not in the way you want it to. Preparing in advance, whether that virality is good or bad, is key. Learn how you can prepare for viral content...

Marketing Bollox

When it comes to publishing content, ensuring your style is consistent and your content is well presented is just as important as its quality and relevance. With these content writing tips,...

PR Bollox

Finding and contacting journalists is hard, but it doesn’t have to be. Learn how to get your writing or business featured with these top tips on how to find the right journalists for the...

Marketing Bollox

How can the tale of the Three Bears help you to choose the best marketing automation platform for your business? In the past, marketers and salespeople would have to go through the...