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Topic: Ppc Bollox

Marketing Bollox PPC Bollox

Remarketing: getting smarter with your PPC campaigns
By Bob Dearsley on September 26, 2016

 Once you’ve reached the point where you’ve built up a PPC strategy that is working for you and is driving traffic to your website, you might be wondering: what else can I do?

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Marketing Bollox PPC Bollox

Using Paid Social Media
By Bob Dearsley on September 19, 2016

As discussed in my Intro to PPC post, the Google AdWords search network platform is a vital part of any online marketing strategy. However, it isn’t always the most suitable way for  a...

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Marketing Bollox PPC Bollox

A Crowded PPC Case Study
By Bob Dearsley on September 12, 2016

When it comes to PPC, a certain PPC case study comes to mind that shows one of the major pitfalls of running a PPC campaign in a crowded marketplace...

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Marketing Bollox PPC Bollox

Using PPC in B2B versus B2C
By Bob Dearsley on September 5, 2016

  In last week’s blog, we defined PPC and how integrating it into your marketing strategy can increase traffic to your website. However, in order to establish a sense of perspective, we...

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Marketing Bollox PPC Bollox

What comes after organic search? An intro to PPC
By Bob Dearsley on August 29, 2016

When it comes to increasing traffic to your website via search engines, improving your “organic” traffic through SEO is a great place to begin. However, if you want to be competitive in...

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