--- title: "Marketing automation software comparison: HubSpot, Marketo & Pardot" description: "In this marketing automation software comparison piece, we analyse the top marketing automation platforms, the three bears: HubSpot, Marketo & Pardot" image: https://www.prmarketingbollox.com/hubfs/3%20Bears%20of%20Marketing%20Automation.png --- [![NM-PR-Logo-Artwork_black.png](https://www.prmarketingbollox.com/hs-fs/hubfs/PRM%20Logo.jpeg?width=400&height=179&name=PRM%20Logo.jpeg "NM-PR-Logo-Artwork_black.png")](https://www.prmarketingbollox.com/) # What is the point of social media? [Continue Reading](https://www.prmarketingbollox.com/blog/social-media-strategy-what-is-the-point-of-social-media) # Social Media Strategy is a Cocktail Party [Continue Reading](https://www.prmarketingbollox.com/blog/social-media-strategy-is-a-cocktail-party) ### Topics - Select a Topic ** ### Stay up to date ##### Search The Blog ** # Marketing automation software comparison: HubSpot, Marketo & Pardot ![Bob Dearsley](https://www.prmarketingbollox.com/hubfs/Bob%20author%20image%20compressed.png) Written By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) On Apr, 17 2017 4 minute read ##### Share [![Share on Facebook](https://cdn2.hubspot.net/hub/2751942/hubfs/Emails/Signatures/Social-Media-Icons/Facebook.png?width=24&name=Facebook.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.prmarketingbollox.com%2Fblog%2Fmarketing-automation-software-comparison-hubspot-marketo-pardot%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://cdn2.hubspot.net/hub/2751942/hubfs/Emails/Signatures/Social-Media-Icons/Linkedin.png?width=24&name=Linkedin.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.prmarketingbollox.com%2Fblog%2Fmarketing-automation-software-comparison-hubspot-marketo-pardot%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://cdn2.hubspot.net/hub/2751942/hubfs/Emails/Signatures/Social-Media-Icons/Twitter.png?width=24&name=Twitter.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.prmarketingbollox.com%2Fblog%2Fmarketing-automation-software-comparison-hubspot-marketo-pardot%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.prmarketingbollox.com%2Fblog%2Fmarketing-automation-software-comparison-hubspot-marketo-pardot%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Marketing%20automation%20software%20comparison%3A%20HubSpot%2C%20Marketo%20%26%20Pardot) [![Share on Email](https://cdn2.hubspot.net/hub/2751942/hubfs/Emails/Signatures/Social-Media-Icons/Vettery%20Icons-15-625049-edited.png?width=24&name=Vettery%20Icons-15-625049-edited.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fwww.prmarketingbollox.com%2Fblog%2Fmarketing-automation-software-comparison-hubspot-marketo-pardot%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fwww.prmarketingbollox.com%2Fblog%2Fmarketing-automation-software-comparison-hubspot-marketo-pardot%3Futm_medium%3Dsocial%26utm_source%3Demail) ![3 Bears of Marketing Automation.png](https://www.prmarketingbollox.com/hubfs/3%20Bears%20of%20Marketing%20Automation.png) ###  ![3 Bears of Marketing Automation.png](https://www.prmarketingbollox.com/hs-fs/hubfs/3%20Bears%20of%20Marketing%20Automation.png?width=630&name=3%20Bears%20of%20Marketing%20Automation.png "3 Bears of Marketing Automation.png") How can the tale of the Three Bears help you to choose the best marketing automation platform for your business? In the past, marketers and salespeople would have to go through the arduous, time-consuming process of manually conducting basic, routine marketing and sales activities. The lack of sophisticated technology to manage these processes on their behalf meant that departments spent most of their time on peripheral activities, rather than focusing on the main objective. Simple tasks, such as; social media, follow-up emails, lead nurturing and website management, would devour a considerable chunk of the department’s day, preventing them from getting to what matters most: their leads and prospects. However, with the technology that exists today, the automation of more basic, and even advanced tasks, can be easily achieved – and is, in fact, wholly suggested. With the right marketing automation platform, every operation in the business can be conducted, monitored and analysed from one centralised tool. With marketing automation, businesses can scale up their marketing and sales activity exponentially – and return their focus to sales lead generation activities. They can now visualise the entirety of their sales cycle, the buyer’s journey and how their efforts influence their lead and revenue generation. But, as with any technology or tool, it’s vital you choose the one that is best for your business - and the question you may be asking is this: which marketing automation platform is right for me… and what are the top marketing automation platforms? While there are several marketing automation platforms your business can choose from, there are three main contenders in the marketplace, the three bears of marketing automation and the top marketing automation platforms. These are: **HubSpot**, **Marketo** and **Pardot**. In today’s digitally advanced world, there are numerous tools and technologies businesses must have if they are to succeed with digital marketing. From building a website and implementing comprehensive analytics software, to blogging, email marketing, social media management and lead capture. And that’s not even everything. There are a plethora of digital marketing activities which all need the right solution to be truly effective, and with this considered, it’s vital that businesses purchase the right marketing automation platform which provides them with the functions they need. A couple of weeks ago, at the UK’s leading marketing event, The B2B Marketing Expo, my team and I delivered a marketing automation software comparison presentation, which deconstructed and assessed each of the “three bears” of marketing automation, to once and for all establish which platform was best for today’s businesses. **In the presentation, we cover:** - The five magic steps businesses need to take when embarking on a digital marketing campaign - The necessary technologies and functionalities needed to succeed in today’s digital marketing sphere - And, of course, a thorough, marketing automation software comparison of each of the three bears – from their strengths and weaknesses, to their suitability for specific companies. - Our conclusions on which is the top marketing automation platform. If you are in the process of considering one of these three marketing automation platforms, these slides may be of great use to you in helping you to decide. You will be surprised by which one comes out on top! [![Download our marketing automation comparison slides for free here.](https://no-cache.hubspot.com/cta/default/163120/cd684db6-87e7-4f79-886a-d9fc1c8e5b98.png)](https://cta-redirect.hubspot.com/cta/redirect/163120/cd684db6-87e7-4f79-886a-d9fc1c8e5b98)  If you want to learn more about how marketing automation can empower your business as well as the tools you need to ensure your inbound marketing strategies succeed, please read these helpful blogs below: [Marketing automation and what it can do for you](https://www.prmarketingbollox.com/blog/marketing-automation-and-what-it-can-do-for-you) [How marketing automation can empower your sales team](https://www.b2bmarketinglab.co.uk/blog/how-can-marketing-automation-help-to-empower-your-sales-team) [Inbound marketing tools & checklist](https://www.prmarketingbollox.com/blog/inbound-marketing-tools-checklist)   #### **If you'd like to receive the latest 'All that PR & Marketing Bollox...Explained!' blogs straight to your inbox every week, you can subscribe below:**    #### Submit a Comment ![PRM](https://www.prmarketingbollox.com/hs-fs/hubfs/PR_Marketing_Bollox/PRM.png?width=220&name=PRM.png "PRM") ### **No nonsense. straight-talking PR & marketing advice for SMEs & Start-ups** Copyright @ 2019. All Right Reserved. [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](https://www.facebook.com/B2bMarketingLab/) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](https://www.linkedin.com/in/bobdearsley/) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/NoPRbollox?lang=en)