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Rosie Spinks

PR Bollox Marketing Bollox

Content Planning Strategy: How to think like a journalist when planning your content
By Rosie Spinks on April 3, 2017

In the world of journalism, every story has to have a hook. A hook is not a topic, but rather, the reason we should care about the topic right now. For a newspaper or magazine, this...

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No PR Bollox

Dear Tech Bros: Some advice for hacking your own PR
By Rosie Spinks on February 27, 2017

This guest post, originally published on Medium, is printed here with the author’s permission. You can follow the author on Twitter at @rojospinks. As a journalist who often writes...

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