PR Bollox Marketing Bollox

In the world of journalism, every story has to have a hook. A hook is not a topic, but rather, the reason we should care about the topic right now. For a newspaper or magazine, this could...

Marketing Bollox

This guest post is printed here with the author’s permission. You can follow the author on Twitter at @Sixtylicious We are living in an age of unprecedented change. An age where technology...

Marketing Bollox

One of the consistent lessons we’ve learned in the social media era is that when Facebook puts their weight behind a feature or concept, it’s almost certain to become relevant to a wide...

Marketing Bollox

Now that the internet economy has matured considerably, most business owners know that it’s vital to actively update your website in order to keep it dynamic, interesting, and attractive...

PR Bollox Marketing Bollox

There has been a lot of advice in this blog series thus far. The goal of this final post is to explain how important it is to ensure that necessary preparation has been put into your...

PR Bollox Marketing Bollox

Overhauling your company’s own PR and marketing can often feel like a mountain you need to climb—one that you ascend while also somehow attending to the full-time work of meeting client...

PR Bollox Marketing Bollox

We are nearly 50 blogs into this series, which means I’m nearly done telling you what you should be doing to overhaul your company’s PR and marketing efforts so you can thrive in the...

Marketing Bollox Inbound Bollox

It doesn’t matter if you’re selling sofas, soft drinks, or software—conventional wisdom often states that the easiest way to stand out and gain customers is to make your product offering...

Marketing Bollox Inbound Bollox

In the B2C e-commerce world, return on investment (ROI) calculation is straightforward: find out how your visitors arrive on your website and from where, then track them through the website...

Marketing Bollox

If you’ve worked in business or marketing for any length of time, you’ve probably heard a version of the following: “The only thing I know about my marketing is that half of all the money I...

Inbound Marketing Marketing Bollox

As someone who’s been in the business of website-based marketing since the beginning, it’s been interesting to watch the space change and evolve tremendously over time. As we discussed in...

Marketing Bollox Inbound Bollox

Having the tools and techniques to get people to opt into your marketing plan is one thing, but your efforts will be wasted if you don’t know just who those people should be.

Marketing Bollox Inbound Bollox

Now that we know what inbound marketing is, you might be pleased to find that you’ve been integrating some of its main elements all along in the form of writing blogs or using social media...

Marketing Bollox Inbound Bollox

So what is inbound marketing? According to Wikipedia, Inbound marketing is: “the promotion of a company or other organisation through blogs, podcasts, video, eBooks, newsletters,...

Marketing Bollox PPC Bollox

Once you’ve reached the point where you’ve built up a PPC strategy that is working for you and is driving traffic to your website, you might be wondering: what else can I do?

Marketing Bollox PPC Bollox

As discussed in my Intro to PPC post, the Google AdWords search network platform is a vital part of any online marketing strategy. However, it isn’t always the most suitable way for a...

Marketing Bollox PPC Bollox

When it comes to PPC, a certain PPC case study comes to mind that shows one of the major pitfalls of running a PPC campaign in a crowded marketplace...

Marketing Bollox PPC Bollox

In last week’s blog, we defined PPC and how integrating it into your marketing strategy can increase traffic to your website. However, in order to establish a sense of perspective, we...

Marketing Bollox PPC Bollox

When it comes to increasing traffic to your website via search engines, improving your “organic” traffic through SEO is a great place to begin. However, if you want to be competitive in the...

Marketing Bollox SEO Bollox

When it comes to SEO and website compliance, it’s hard to deny that the game is rigged.Despite the fact that the rules aren’t abundantly clear, the consequences for breaking them can be...

Marketing Bollox SEO Bollox

So, if the million dollar question is “What does Google want from your website?”, the answer is: “It’s complicated.” Here, allow me to point out that the rest of this post has to be treated...

Marketing Bollox SEO Bollox

The currency of the SEO industry is keywords, that is, the words and phrases that the average consumer is most likely to type into Google when searching for the product or service that they...

Marketing Bollox SEO Bollox

You may have already picked up on the unfathomable amount of power that Google wields in the PR and marketing ecosystem today. I would even go as far to argue that few companies—or even,...

Marketing Bollox

Just as a bad workman blames his tools, a bad salesman blames the quality of his leads. All sales people want great leads and, faced with no leads, they have the daunting task of trying to...

Marketing Bollox

In the age of inbound marketing, blind email blasts are not only ineffective, but can increasingly irritate your prospects and customers to the point of doing irreparable damage to your...

Marketing Bollox

Even in the age of non-stop internet and web interaction, there is still a place for events. Meeting people ‘in real life’ is still a terrific way to attract and engage with prospects. That...

PR Bollox Marketing Bollox

Last time we touched on advertising in publications, or “paid media”. Here’s more on when and why advertising can work for your business, B2B or B2C. In general terms, you will turn to...

PR Bollox Marketing Bollox

Let's start with the easiest and, oddly enough, the least expensive option - owned media. Owning the media used to mean becoming a publisher in your own right, traditionally by starting a...

Marketing Bollox

The fundamental difference between PR and marketing is that PR is earned, while marketing is paid for. In essence, any time your company name appears in a PR sense—i.e. a newspaper writes...

Marketing Bollox Social Bollox

This is blog six of a six blog sub-series on the topic of social media strategy, part of the ‘All that PR & Marketing Bollox” weekly blog series. When it comes to social media strategy,...

Marketing Bollox Social Bollox

If you are in the business world, it’s likely that you already use LinkedIn just to stay connected and because you know that LinkedIn may be the source of a direct approach from a recruiter...

Marketing Bollox Social Bollox

This is blog three of a six blog sub-series on the topic of social media strategy, part of the ‘All that PR & Marketing Bollox’ weekly blog series. This week, I'll be focusing on how you...

Marketing Bollox Social Bollox

This is blog two of a six blog sub-series on the topic of social media strategy, part of the ‘All that PR & Marketing Bollox’ weekly blog series. When Bill Gates wrote his seminal article,...

Marketing Bollox Website Bollox

This is the final blog of a six blog sub-series on the topic of websites, part of the ‘All That PR & Marketing Bollox” weekly blog series. In the final part of my website series, we’ll...

Marketing Bollox Website Bollox

This is blog five of a six blog sub-series on the topic of websites, part of the "All that PR & Marketing Bollox” weekly blog series. In the penultimate blog of the website series, we’ll...

PR Bollox Marketing Bollox Website Bollox

This is blog four of a six blog sub-series on the topic of websites, part of the ‘All that PR & Marketing Bollox” weekly blog series.

Marketing Bollox Website Bollox

This is blog three of a six blog sub-series on the topic of websites, part of the ‘All that PR & Marketing Bollox” weekly blog series. In blog 1 of this website series, we discussed the...

Marketing Bollox Website Bollox

This is blog two of a six blog sub-series on the topic of websites, part of the ‘All that PR & Marketing Bollox” weekly blog series. I often get asked by clients: What’s the most...

Marketing Bollox

In the traditional design and manufacturing world you design and build your product, finish it, test it, package it and start marketing to sell it. A somewhat simplistic description but...

Marketing Bollox

Very often in business, companies will head in one direction and then realise that what they’re trying to sell and bring to market isn’t quite what the market wants or needs.

PR Bollox Marketing Bollox

It’s hard to deny that it’s an exciting time to be doing business. Where there was previously the business world and the internet business world, I would argue that today there is no...

PR Bollox Marketing Bollox

The internet is full of free advice, some of it good, a lot of it bad, much of it entirely dubious. As a PR man with nearly three decades of experience, I remember a time, not long ago,...