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Topic: Marketing Bollox

PR Bollox Marketing Bollox

Content Planning Strategy: How to think like a journalist when planning your content
By Rosie Spinks on April 3, 2017

In the world of journalism, every story has to have a hook. A hook is not a topic, but rather, the reason we should care about the topic right now. For a newspaper or magazine, this...

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Marketing Bollox

Content Is The New Ad: Think Like a Publisher—Not a Salesperson
By Sixty Gelu on March 20, 2017

This guest post is printed here with the author’s permission. You can follow the author on Twitter at @Sixtylicious We are living in an age of unprecedented change. An age where...

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Marketing Bollox

Facebook Live for B2B: How and Why Should Your Business Use it?
By Bob Dearsley on March 13, 2017

One of the consistent lessons we’ve learned in the social media era is that when Facebook puts their weight behind a feature or concept, it’s almost certain to become relevant to a wide...

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Marketing Bollox

Content Marketing Strategy: Get your audience to create your content!
By Bob Dearsley on March 6, 2017

  Now that the internet economy has matured considerably, most business owners know that it’s vital to actively update your website in order to keep it dynamic, interesting, and...

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PR Bollox Marketing Bollox

How can DEPP get you prepared for battle? - Getting to Market!
By Bob Dearsley on December 26, 2016

There has been a lot of advice in this blog series thus far. The goal of this final post is to explain how important it is to ensure that necessary preparation has been put into your...

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PR Bollox Marketing Bollox

The Story of All That PR & Marketing Bollox
By Bob Dearsley on December 19, 2016

Overhauling your company’s own PR and marketing can often feel like a mountain you need to climb—one that you ascend while also somehow attending to the full-time work of meeting client...

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PR Bollox Marketing Bollox

Think it. Do it. Optimise it.
By Bob Dearsley on December 5, 2016

We are nearly 50 blogs into this series, which means I’m nearly done telling you what you should be doing to overhaul your company’s PR and marketing efforts so you can thrive in the...

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Marketing Bollox Inbound Bollox

Marketing Differentiation: Don't enter a race to the bottom!
By Bob Dearsley on November 21, 2016

It doesn’t matter if you’re selling sofas, soft drinks, or software—conventional wisdom often states that the easiest way to stand out and gain customers is to make your product...

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Marketing Bollox Inbound Bollox

How do I measure marketing ROI for my B2B marketing programme?
By Bob Dearsley on November 14, 2016

In the B2C e-commerce world, return on investment (ROI) calculation is straightforward: find out how your visitors arrive on your website and from where, then track them through the...

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Marketing Bollox

How did measurement change everything?
By Bob Dearsley on November 7, 2016

If you’ve worked in business or marketing for any length of time, you’ve probably heard a version of the following: “The only thing I know about my marketing is that half of all the...

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Inbound Marketing Marketing Bollox

The Future of Website-Based Marketing
By Bob Dearsley on October 31, 2016

 As someone who’s been in the business of website-based marketing since the beginning, it’s been interesting to watch the space change and evolve tremendously over time. As we discussed...

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Marketing Bollox Inbound Bollox

Why do I need a buyer persona?
By Bob Dearsley on October 17, 2016

  Having the tools and techniques to get people to opt into your marketing plan is one thing, but your efforts will be wasted if you don’t know just who those people should be.

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Marketing Bollox Inbound Bollox

Inbound Marketing Tools & Checklist
By Bob Dearsley on October 10, 2016

Now that we know what inbound marketing is, you might be pleased to find that you’ve been integrating some of its main elements all along in the form of writing blogs or using social...

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Marketing Bollox Inbound Bollox

What the hell is Inbound Marketing? And why should you care?
By Bob Dearsley on October 3, 2016

So what is inbound marketing? According to Wikipedia, Inbound marketing is: “the promotion of a company or other organisation through blogs, podcasts, video, eBooks, newsletters,...

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Marketing Bollox PPC Bollox

Remarketing: getting smarter with your PPC campaigns
By Bob Dearsley on September 26, 2016

 Once you’ve reached the point where you’ve built up a PPC strategy that is working for you and is driving traffic to your website, you might be wondering: what else can I do?

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Marketing Bollox PPC Bollox

Using Paid Social Media
By Bob Dearsley on September 19, 2016

As discussed in my Intro to PPC post, the Google AdWords search network platform is a vital part of any online marketing strategy. However, it isn’t always the most suitable way for  a...

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Marketing Bollox PPC Bollox

A Crowded PPC Case Study
By Bob Dearsley on September 12, 2016

When it comes to PPC, a certain PPC case study comes to mind that shows one of the major pitfalls of running a PPC campaign in a crowded marketplace...

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Marketing Bollox PPC Bollox

Using PPC in B2B versus B2C
By Bob Dearsley on September 5, 2016

  In last week’s blog, we defined PPC and how integrating it into your marketing strategy can increase traffic to your website. However, in order to establish a sense of perspective, we...

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Marketing Bollox PPC Bollox

What comes after organic search? An intro to PPC
By Bob Dearsley on August 29, 2016

When it comes to increasing traffic to your website via search engines, improving your “organic” traffic through SEO is a great place to begin. However, if you want to be competitive in...

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Marketing Bollox SEO Bollox

Quick-fix SEO can be costly!
By Bob Dearsley on August 22, 2016

When it comes to SEO and website compliance, it’s hard to deny that the game is rigged.Despite the fact that the rules aren’t abundantly clear, the consequences for breaking them can be...

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Marketing Bollox SEO Bollox

What does Google want from your website?
By Bob Dearsley on August 15, 2016

So, if the million dollar question is “What does Google want from your website?”, the answer is: “It’s complicated.” Here, allow me to point out that the rest of this post has to be...

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Marketing Bollox SEO Bollox

The Currency of the SEO Industry: Keywords
By Bob Dearsley on August 8, 2016

The currency of the SEO industry is keywords, that is, the words and phrases that the average consumer is most likely to type into Google when searching for the product or service that...

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Marketing Bollox SEO Bollox

How Google has changed the world: Why should I care about SEO?
By Bob Dearsley on August 1, 2016

You may have already picked up on the unfathomable amount of power that Google wields in the PR and marketing ecosystem today. I would even go as far to argue that few companies—or even,...

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Marketing Bollox

Marketing and sales: Where does one end and the other begin?
By Bob Dearsley on July 25, 2016

Just as a bad workman blames his tools, a bad salesman blames the quality of his leads. All sales people want great leads and, faced with no leads, they have the daunting task of trying...

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Marketing Bollox

The power of the email newsletter
By Bob Dearsley on July 18, 2016

In the age of inbound marketing, blind email blasts are not only ineffective, but can increasingly irritate your prospects and customers to the point of doing irreparable damage to your...

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Marketing Bollox

Using events as an effective marketing tool
By Bob Dearsley on July 11, 2016

Even in the age of non-stop internet and web interaction, there is still a place for events. Meeting people ‘in real life’ is still a terrific way to attract and engage with prospects....

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PR Bollox Marketing Bollox

What’s the point in an SME or Start-up Advertising?
By Bob Dearsley on July 4, 2016

Last time we touched on advertising in publications, or “paid media”. Here’s more on when and why advertising can work for your business, B2B or B2C. In general terms, you will turn to...

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PR Bollox Marketing Bollox

What do we mean by earned, owned & paid media?
By Bob Dearsley on June 27, 2016

Let's start with the easiest and, oddly enough, the least expensive option - owned media. Owning the media used to mean becoming a publisher in your own right, traditionally by starting...

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Marketing Bollox

“Marketers ruin everything” - What is effective marketing?
By Bob Dearsley on June 20, 2016

The fundamental difference between PR and marketing is that PR is earned, while marketing is paid for. In essence, any time your company name appears in a PR sense—i.e. a newspaper...

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Marketing Bollox Social Bollox

Social Media Strategy: ‘One subscriber is worth a thousand surfers’
By Bob Dearsley on May 9, 2016

This is blog six of a six blog sub-series on the topic of social media strategy, part of the ‘All that PR & Marketing Bollox” weekly blog series.   When it comes to social media...

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Marketing Bollox Social Bollox

How to Leverage LinkedIn for your Business
By Bob Dearsley on April 25, 2016

If you are in the business world, it’s likely that you already use LinkedIn just to stay connected and because you know that LinkedIn may be the source of a direct approach from a...

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Marketing Bollox Social Bollox

How to Use Twitter for Business: An SME & Start-Up Guide
By Bob Dearsley on April 17, 2016

This is blog three of a six blog sub-series on the topic of social media strategy, part of the ‘All that PR & Marketing Bollox’ weekly blog series. This week, I'll be focusing on how...

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Marketing Bollox Social Bollox

Content is King & Social Media Strategy is its Chauffeur
By Bob Dearsley on April 11, 2016

This is blog two of a six blog sub-series on the topic of social media strategy, part of the ‘All that PR & Marketing Bollox’  weekly blog series. When Bill Gates wrote his seminal...

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Marketing Bollox Website Bollox

Creating valuable content as part of your website marketing strategy
By Bob Dearsley on March 29, 2016

This is the final blog of a six blog sub-series on the topic of websites, part of the ‘All That PR & Marketing Bollox” weekly blog series. In the final part of my website series, we’ll...

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Marketing Bollox Website Bollox

How should you prepare to build a website?
By Bob Dearsley on March 21, 2016

This is blog five of a six blog sub-series on the topic of websites, part of the "All that PR & Marketing Bollox” weekly blog series. In the penultimate blog of the website series,...

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PR Bollox Marketing Bollox Website Bollox

How does PR fit into your website marketing?
By Bob Dearsley on March 14, 2016

This is blog four of a six blog sub-series on the topic of websites, part of the ‘All that PR & Marketing Bollox” weekly blog series.

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Marketing Bollox Website Bollox

Using a content strategy to structure the sales journey
By Bob Dearsley on March 7, 2016

This is blog three of a six blog sub-series on the topic of websites, part of the ‘All that PR & Marketing Bollox” weekly blog series. In blog 1 of this website series, we discussed the...

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Marketing Bollox Website Bollox

You need an About Us Page & an About You!
By Bob Dearsley on February 29, 2016

This is blog two of a six blog sub-series on the topic of websites, part of the ‘All that PR & Marketing Bollox” weekly blog series.  I often get asked by clients: What’s the most...

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Marketing Bollox

Minimum Viable Product (MVP) & Dolphins!
By Bob Dearsley on February 15, 2016

In the traditional design and manufacturing world you design and build your product, finish it, test it, package it and start marketing to sell it. A somewhat simplistic description but...

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Marketing Bollox

How to pivot your business strategy
By Bob Dearsley on February 8, 2016

Very often in business, companies will head in one direction and then realise that what they’re trying to sell and bring to market isn’t quite what the market wants or needs.

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PR Bollox Marketing Bollox

The Value of Eyeballs in the Digital Economy
By Bob Dearsley on January 11, 2016

It’s hard to deny that it’s an exciting time to be doing business. Where there was previously the business world and the internet business world, I would argue that today there is no...

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PR Bollox Marketing Bollox

Blog 1 - Introducing "All that PR & Marketing Bollox explained"!
By Bob Dearsley on January 7, 2016

The internet is full of free advice, some of it good, a lot of it bad, much of it entirely dubious. As a PR man with nearly three decades of experience, I remember a time, not long ago,...

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