--- title: No More PR & Marketing Bollox | PR Bollox description: PR Bollox | No More PR & Marketing Bollox, a series of PR & Marketing Hints and Tips --- [![NM-PR-Logo-Artwork_black.png](https://www.prmarketingbollox.com/hs-fs/hubfs/PRM%20Logo.jpeg?width=400&height=179&name=PRM%20Logo.jpeg "NM-PR-Logo-Artwork_black.png")](https://www.prmarketingbollox.com/) # What is the point of social media? [Continue Reading](https://www.prmarketingbollox.com/blog/social-media-strategy-what-is-the-point-of-social-media) # Social Media Strategy is a Cocktail Party [Continue Reading](https://www.prmarketingbollox.com/blog/social-media-strategy-is-a-cocktail-party) ### Topics - Select a Topic ** ### Stay up to date ##### Search The Blog ** ### Topic: Pr Bollox [![](https://www.prmarketingbollox.com/hubfs/We're%20taking%20a%20break%20blog%20image.png) ](https://www.prmarketingbollox.com/blog/we-are-taking-a-short-break) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [We're taking a short break...](https://www.prmarketingbollox.com/blog/we-are-taking-a-short-break) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on May 3, 2019 Ladies and gentlemen, we’re taking a short break. As of next week – 06 May 2019 – we’ll be on a short hiatus. [ Continue Reading ](https://www.prmarketingbollox.com/blog/we-are-taking-a-short-break) [![](https://www.prmarketingbollox.com/hubfs/Crossing%20the%20chasm%20blog%20image.png) ](https://www.prmarketingbollox.com/blog/applying-the-basics-of-chasm-theory-to-your-go-to-market-strategy) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) ##### [Applying the basics of ‘Chasm Theory’ to your go-to-market strategy](https://www.prmarketingbollox.com/blog/applying-the-basics-of-chasm-theory-to-your-go-to-market-strategy) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on April 22, 2019 In this week’s video, the author and curator, Bob Dearsley, explains go-to-market strategies and how businesses should go about developing a long-term sales strategy that allows them to... [ Continue Reading ](https://www.prmarketingbollox.com/blog/applying-the-basics-of-chasm-theory-to-your-go-to-market-strategy) [![](https://www.prmarketingbollox.com/hubfs/Social%20media%20strategy%20is%20a%20cocktail%20party%20blog%20image.png) ](https://www.prmarketingbollox.com/blog/social-media-strategy-is-a-cocktail-party) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Social Bollox](https://www.prmarketingbollox.com/blog/topic/social-bollox) ##### [Social Media Strategy is a Cocktail Party](https://www.prmarketingbollox.com/blog/social-media-strategy-is-a-cocktail-party) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on April 1, 2019 In this week’s video, the author and curator, Bob Dearsley, explains the importance of social media, as well as why businesses should take the ‘cocktail party’ approach when engaging with... [ Continue Reading ](https://www.prmarketingbollox.com/blog/social-media-strategy-is-a-cocktail-party) [![](https://www.prmarketingbollox.com/hubfs/What%20is%20the%20point%20of%20social%20media%20blog%20image%202.png) ](https://www.prmarketingbollox.com/blog/social-media-strategy-what-is-the-point-of-social-media) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Social Bollox](https://www.prmarketingbollox.com/blog/topic/social-bollox) ##### [What is the point of social media?](https://www.prmarketingbollox.com/blog/social-media-strategy-what-is-the-point-of-social-media) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on March 25, 2019 In this week's video, the author and curator, Bob Dearsley, talks about the importance of social media, how it has grown, its importance in marketing strategies and how it can benefit B2B... [ Continue Reading ](https://www.prmarketingbollox.com/blog/social-media-strategy-what-is-the-point-of-social-media) [![](https://www.prmarketingbollox.com/hubfs/Inbound%20PR%20blog%20image.png) ](https://www.prmarketingbollox.com/blog/what-is-inbound-pr) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [What is Inbound PR?](https://www.prmarketingbollox.com/blog/what-is-inbound-pr) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on February 18, 2019 In this week’s video, the author and curator, Bob Dearsley, discusses Inbound PR, including what it is, how it works and why businesses should be utilising it to increase brand awareness... [ Continue Reading ](https://www.prmarketingbollox.com/blog/what-is-inbound-pr) [![](https://www.prmarketingbollox.com/hubfs/Chicken%20test%20blog%20image%202.png) ](https://www.prmarketingbollox.com/blog/improving-marketing-productivity-take-the-chicken-test) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Make sure you put a chicken test in your project!](https://www.prmarketingbollox.com/blog/improving-marketing-productivity-take-the-chicken-test) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on February 11, 2019 In this week's video and blog, the author and curator of No More PR & Marketing Bollox, Bob Dearsley, discusses how businesses can stop wasting time by putting in a "chicken test" as early... [ Continue Reading ](https://www.prmarketingbollox.com/blog/improving-marketing-productivity-take-the-chicken-test) [![](https://www.prmarketingbollox.com/hubfs/Episode%203.png) ](https://www.prmarketingbollox.com/blog/the-ronseal-moment-considering-your-marketing-message) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Corporate messaging: Finding your Ronseal moment](https://www.prmarketingbollox.com/blog/the-ronseal-moment-considering-your-marketing-message) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on January 28, 2019 In this week's video and blog, the author and curator of No More PR & Marketing Bollox, Bob Dearsley, discusses corporate messaging and how businesses can easily encapsulate what it is they... [ Continue Reading ](https://www.prmarketingbollox.com/blog/the-ronseal-moment-considering-your-marketing-message) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_471987565%20(1).jpg) ](https://www.prmarketingbollox.com/blog/what-matters-and-doesnt-when-getting-press-for-your-start-up) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) ##### [What matters (and doesn't) when getting press for your start-up](https://www.prmarketingbollox.com/blog/what-matters-and-doesnt-when-getting-press-for-your-start-up) By [Gillian Morris](https://www.prmarketingbollox.com/blog/author/gillian-morris) on May 22, 2017 This guest blog post, 'What matters (and doesn't) when getting press for your start-up' was originally published on Medium and is printed here with the author's permission. You can follow... [ Continue Reading ](https://www.prmarketingbollox.com/blog/what-matters-and-doesnt-when-getting-press-for-your-start-up) [![](https://www.prmarketingbollox.com/hubfs/FindingAndContactingJournalists.jpg) ](https://www.prmarketingbollox.com/blog/a-masterclass-on-finding-and-contacting-journalists) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) ##### [A masterclass on finding and contacting journalists](https://www.prmarketingbollox.com/blog/a-masterclass-on-finding-and-contacting-journalists) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on April 24, 2017 Finding and contacting journalists is hard, but it doesn’t have to be. Learn how to get your writing or business featured with these top tips on how to find the right journalists for the... [ Continue Reading ](https://www.prmarketingbollox.com/blog/a-masterclass-on-finding-and-contacting-journalists) [![](https://www.prmarketingbollox.com/hubfs/shutterstock_124029454.jpg) ](https://www.prmarketingbollox.com/blog/how-to-think-like-a-journalist-when-planning-your-content) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Content Planning Strategy: How to think like a journalist when planning your content](https://www.prmarketingbollox.com/blog/how-to-think-like-a-journalist-when-planning-your-content) By [Rosie Spinks](https://www.prmarketingbollox.com/blog/author/rosie-spinks) on April 3, 2017 In the world of journalism, every story has to have a hook. A hook is not a topic, but rather, the reason we should care about the topic right now. For a newspaper or magazine, this could... [ Continue Reading ](https://www.prmarketingbollox.com/blog/how-to-think-like-a-journalist-when-planning-your-content) [![](https://www.prmarketingbollox.com/hubfs/DEPP.png) ](https://www.prmarketingbollox.com/blog/how-can-depp-get-you-prepared-for-battle-getting-to-market) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [How can DEPP get you prepared for battle? - Getting to Market!](https://www.prmarketingbollox.com/blog/how-can-depp-get-you-prepared-for-battle-getting-to-market) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on December 26, 2016 There has been a lot of advice in this blog series thus far. The goal of this final post is to explain how important it is to ensure that necessary preparation has been put into your... [ Continue Reading ](https://www.prmarketingbollox.com/blog/how-can-depp-get-you-prepared-for-battle-getting-to-market) [![](https://www.prmarketingbollox.com/hubfs/PR_Marketing_Bollox/ATPR%26MB-1.png) ](https://www.prmarketingbollox.com/blog/the-story-of-all-that-pr-marketing-bollox) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [The Story of All That PR & Marketing Bollox](https://www.prmarketingbollox.com/blog/the-story-of-all-that-pr-marketing-bollox) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on December 19, 2016 Overhauling your company’s own PR and marketing can often feel like a mountain you need to climb—one that you ascend while also somehow attending to the full-time work of meeting client... [ Continue Reading ](https://www.prmarketingbollox.com/blog/the-story-of-all-that-pr-marketing-bollox) [![](https://www.prmarketingbollox.com/hubfs/THINK%20IT(1).png) ](https://www.prmarketingbollox.com/blog/think-it-do-it-optimise-it) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Think it. Do it. Optimise it.](https://www.prmarketingbollox.com/blog/think-it-do-it-optimise-it) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on December 5, 2016 We are nearly 50 blogs into this series, which means I’m nearly done telling you what you should be doing to overhaul your company’s PR and marketing efforts so you can thrive in the... [ Continue Reading ](https://www.prmarketingbollox.com/blog/think-it-do-it-optimise-it) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/snappa_1467382859.jpg) ](https://www.prmarketingbollox.com/blog/whats-the-point-in-an-sme-or-start-up-advertising) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [What’s the point in an SME or Start-up Advertising?](https://www.prmarketingbollox.com/blog/whats-the-point-in-an-sme-or-start-up-advertising) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on July 4, 2016 Last time we touched on advertising in publications, or “paid media”. Here’s more on when and why advertising can work for your business, B2B or B2C. In general terms, you will turn to... [ Continue Reading ](https://www.prmarketingbollox.com/blog/whats-the-point-in-an-sme-or-start-up-advertising) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Earned_owned_paid_media.jpg) ](https://www.prmarketingbollox.com/blog/earned-owned-paid-media) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [What do we mean by earned, owned & paid media?](https://www.prmarketingbollox.com/blog/earned-owned-paid-media) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on June 27, 2016 Let's start with the easiest and, oddly enough, the least expensive option - owned media. Owning the media used to mean becoming a publisher in your own right, traditionally by starting a... [ Continue Reading ](https://www.prmarketingbollox.com/blog/earned-owned-paid-media) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Untitled_design_6.jpg) ](https://www.prmarketingbollox.com/blog/tips-for-dealing-with-journalists-in-the-digital-age) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) ##### [Tips for dealing with journalists in the digital age](https://www.prmarketingbollox.com/blog/tips-for-dealing-with-journalists-in-the-digital-age) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on June 13, 2016 In a recent conversation with a mate of mine who started as a junior in my business and now runs his own PR agency, we laughed about just how much PR has changed in 20 years. From franking... [ Continue Reading ](https://www.prmarketingbollox.com/blog/tips-for-dealing-with-journalists-in-the-digital-age) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/shutterstock_352247702.jpg) ](https://www.prmarketingbollox.com/blog/knowing-your-journalist-in-the-pr-world) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) ##### [Knowing your Journalist in the PR World](https://www.prmarketingbollox.com/blog/knowing-your-journalist-in-the-pr-world) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on June 6, 2016 In the same way that PR has changed irrevocably in the internet age, so too has journalism. The industry norms, pressures, and opportunities for journalists have been entirely upturned by... [ Continue Reading ](https://www.prmarketingbollox.com/blog/knowing-your-journalist-in-the-pr-world) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Media_Interview_Part_2.jpg) ](https://www.prmarketingbollox.com/blog/how-to-crush-your-first-media-interview) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) ##### [How to crush your first media interview](https://www.prmarketingbollox.com/blog/how-to-crush-your-first-media-interview) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on May 30, 2016 So, you’ve received an interview request from a journalist, done your preparation, and now it’s time to sit down on the phone, in person, or on Skype to deliver. Feeling nervous? Don’t. The... [ Continue Reading ](https://www.prmarketingbollox.com/blog/how-to-crush-your-first-media-interview) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/Untitled_design_4.jpg) ](https://www.prmarketingbollox.com/blog/media-training-preparing-for-interview) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) ##### [Media Training: Preparing for the Interview](https://www.prmarketingbollox.com/blog/media-training-preparing-for-interview) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on May 23, 2016 If you’ve been following this blog so far, I hope I’ve made it clear that the amount of effort that goes into getting your brand or company noticed has shot way up in the past decade.... [ Continue Reading ](https://www.prmarketingbollox.com/blog/media-training-preparing-for-interview) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/shutterstock_142706677.jpg) ](https://www.prmarketingbollox.com/blog/understanding-the-news-media) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) ##### [Understanding the influence of the News Media](https://www.prmarketingbollox.com/blog/understanding-the-news-media) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on May 16, 2016 Where do you get most of your national and business news from these days? When it comes to tracking how the media has changed since the internet was in short trousers, there was a distinct... [ Continue Reading ](https://www.prmarketingbollox.com/blog/understanding-the-news-media) [![](https://www.prmarketingbollox.com/hubfs/Blog_images/How_Does_PR_Fit_in_to_Your_Website_Marketing.jpg) ](https://www.prmarketingbollox.com/blog/how-does-pr-fit-into-your-website-marketing) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) [Website Bollox](https://www.prmarketingbollox.com/blog/topic/website-bollox) ##### [How does PR fit into your website marketing?](https://www.prmarketingbollox.com/blog/how-does-pr-fit-into-your-website-marketing) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on March 14, 2016 This is blog four of a six blog sub-series on the topic of websites, part of the ‘All that PR & Marketing Bollox” weekly blog series. [ Continue Reading ](https://www.prmarketingbollox.com/blog/how-does-pr-fit-into-your-website-marketing) [![](https://www.prmarketingbollox.com/hubfs/PR_Marketing_Bollox/The_Eyeball_Economy.jpg) ](https://www.prmarketingbollox.com/blog/the-value-of-eyeballs-in-the-digital-economy) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [The Value of Eyeballs in the Digital Economy](https://www.prmarketingbollox.com/blog/the-value-of-eyeballs-in-the-digital-economy) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on January 11, 2016 It’s hard to deny that it’s an exciting time to be doing business. Where there was previously the business world and the internet business world, I would argue that today there is no... [ Continue Reading ](https://www.prmarketingbollox.com/blog/the-value-of-eyeballs-in-the-digital-economy) [![](https://www.prmarketingbollox.com/hubfs/PR_Marketing_Bollox/Introducing_PR__Marketing_Bollox_Explained_-_Blog_One.jpg) ](https://www.prmarketingbollox.com/blog/introducing-all-that-pr-and-marketing-bollox-explained) [PR Bollox](https://www.prmarketingbollox.com/blog/topic/pr-bollox) [Marketing Bollox](https://www.prmarketingbollox.com/blog/topic/marketing-bollox) ##### [Blog 1 - Introducing "All that PR & Marketing Bollox explained"!](https://www.prmarketingbollox.com/blog/introducing-all-that-pr-and-marketing-bollox-explained) By [Bob Dearsley](https://www.prmarketingbollox.com/blog/author/bob-dearsley) on January 7, 2016 The internet is full of free advice, some of it good, a lot of it bad, much of it entirely dubious. As a PR man with nearly three decades of experience, I remember a time, not long ago,... [ Continue Reading ](https://www.prmarketingbollox.com/blog/introducing-all-that-pr-and-marketing-bollox-explained) - [** PREVIOUS](https://www.prmarketingbollox.com/blog/topic/pr-bollox/page/0) - [NEXT **](https://www.prmarketingbollox.com/blog/topic/pr-bollox/page/0) #### Submit a Comment ![PRM](https://www.prmarketingbollox.com/hs-fs/hubfs/PR_Marketing_Bollox/PRM.png?width=220&name=PRM.png "PRM") ### **No nonsense. straight-talking PR & marketing advice for SMEs & Start-ups** Copyright @ 2019. All Right Reserved. [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](https://www.facebook.com/B2bMarketingLab/) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](https://www.linkedin.com/in/bobdearsley/) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/NoPRbollox?lang=en)